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Landing page design is an essential task for any online business that wants to convert potential customers to paying customers.
The landing page builder allows you to quickly create custom landing pages with forms, images, and funnels to change the game quickly.
Well-designed destination pages are the lifeblood of any digital marketing campaign; otherwise, visitors don't know what to do next.
Where do they buy from?
Where do they go to find the product they just clicked on in the ad?
This makes landing pages key to boosting conversions.
Building landing pages is not an easy task, especially if you want to create multiple targeted pages for specific keywords or different ad campaigns. This can take a lot of time to coordinate and refine, and designing via HTML or WordPress can be a huge pain.
So what would you do?
It would be best if you had landing pages but can't spend valuable time creating them for upcoming ads.
Fortunately, there are now many tools that can help you create beautiful, targeted pages in a very short time, and you can even perform A/B testing in these tools, which offer almost unlimited functionality and a positive impact on your conversion rate.
We have ranked these tools based on the following.
- Ease of use: Can I get started right away and make some great looking pages in 20 minutes or less?
- Functionality: Can I collect conversion information? Can I get analytics data? Can I integrate with my existing CRM?
- Price: How much does itcost? Do I need to upgrade often?
- Additional features: there any other cool features that are cool enough to make me stand out?
Overall, Instapage is our best choice to save your valuable time and boost conversions effectively.
How to Create a High-Converting Landing Page: A Concise Guide
Instapage
Instapage allows you to create stunning responsive landing pages from over 200 templates without having to write a single line of code. It's a handy design tool for casual bloggers, online small business owners, and large organizations, creating beautiful landing pages as easy as drag and drop.
After the initial two-minute setup process, you'll get an easy-to-use, highly customizable editor that will undoubtedly bring you more customers.
You'll get a unique click-through experience and maximize ad placement with this powerful online tool, the most powerful landing page design platform for marketing teams and agencies.
Also, for landing pages that have already been designed, you can easily integrate them into your existing website without having to add a single line of code.
Instapage: the best landing page design tool
Ease of use
- The best user interface, the easiest to use
- Direct integration with WordPress
- Powerful plugins, forms and page design
- Easy-to-view data analysis
- Lead List Export
- Fully responsive pages
- True drag-and-drop operation
Functionality
- Over 200 out-of-the-box templates
- Data analysis, A/B testing, winning landing pages, trending charts
- Seamless integration with Google Ads, Google Analytics, Facebook Ads, etc.
- Dynamic keyword insertion for PPC campaign
- Using forms to acquire leads
- Ability to add custom code
- Landing page heat map
Unbounce
Unbounce is an easy way to build and customize landing pages, website pop-ups, and fixed bars, allowing you to start launching more campaigns quickly after increasing your click-through conversions.
Unbounce and Instapage are certainly very similar in many ways, and this was probably the first landing page design tool to come out and remains one of the best options.
However, considering factors such as ease of use and functionality, we still prefer Instapage.
The entire tool is very easy to use with a clear and simple interface and creating A/B tests is as simple as a few clicks of a button.
Unbounce offers a range of available templates to help you get started, plus a community that constantly generates advanced scripts for your custom interface and user experience.
Ease of use
- Simple user interface
- Simple drag-and-drop editor
- Easy to use plugins, forms and page design
- Fully responsive pages
Functionality
- 150 out-of-the-box templates
- A/B testing
- Integration with the most popular email, CRM and analytics tools such as MailChimp, WordPress, AWeber, etc.
- Dynamic keyword insertion for SEM advertising campaign
- Ability to add fixed titles and maps to pages
GetResponse
GetResponse is a highly respected all-in-one marketing suite, of which the landing page design tool is one of the products. With this suite of great software, you can not only create high-converting, fully responsive landing pages but also get leads and lots of revenue.
GetResponse is an excellent option for marketers or business owners that allows you to develop a marketing strategy from scratch, rather than just creating a few landing pages.
In addition to reliable landing page design, Getresponse also offers email marketing, webinar hosting, and CRM (customer relationship management) features. Overall, if you are looking for a complete online marketing solution, then this is probably the best choice.
Ease of use
- Easy to set up
- Fully responsive design
- Publish the landing page to your own website with just a few clicks of a button
Functionality
- Built-in analysis functions
- Integration with many platforms, including Google Ads, Bing Ads, KissMetrics, Facebook, etc.
- Use forms to capture leads and integrate them with the GetResponse email platform
- A/B testing
- Add PayPal button for instant payment
HubSpot
HubSpot provides digital marketers and salespeople with various tools that can help run effective campaigns to get people interested in your business and happy to become your end customers.
HubSpot is the clear leader in the automated marketing space, offering a complete marketing service for micro, medium, and large enterprises.
HubSpot is unique because it integrates customer relationship management and marketing/sales tools to generate smarter, data-driven campaigns.
With reasonable pricing and excellent service, HubSpot is perfect for startups and small businesses, and there's always a solution from which to grow and expand as your business does. And, of course, it all starts with a remarkable landing page!
Ease of use
- Create a beautiful landing page in just a few minutes
- Outstanding customer support
- It is easy to generate content and implement business online
- Provide plugins, forms, and page design
- The built-in template is very simple
- You can easily add video, tracking code, and other elements
Functionality
- Lead acquisition through simple forms
- A/B testing
- Blog and content creation tools
- SEO (Search Engine Optimization) and content marketing strategies
- Facebook conversion ads
Landingi
Landingi is another powerful solution with many of the same features as Instapage, but note that in order to do many of the things that other competitors can do, you may need to purchase a more advanced package of services.
With great visual features and editing tools, you can design some flawless-looking landing pages.
Those templates section is very rich and offers various types of themes for different Niches.
Landingi allows you to integrate e-commerce features, adding full customer support for all the mentioned features.
All you need to do is drag and drop an element and modify it as needed. You can customize the target page with many options, including adding Google Maps, social media buttons, different font styles, and other items.
Some disadvantages.
- Editors are difficult to use, especially mobile editors
Ease of use
- True drag-and-drop editor
- Build a landing page in a few minutes
- Providepluginss, forms and page design
- Templates are very easy to use
Functionality
- Over 100 out-of-the-box templates
- Integration with Salesforce, MailChimp, HubSpot, etc.
- Landing page import, a great feature that allows you to import clones of other pages from the Internet
- Acquire leads and execute automated processes on them
Leadpages
Leadpages makes it easy to build amazing landing pages that capture leads, convert customers, and integrate all your favorite digital marketing tools.
Fine-tune your campaigns by testing multiple versions in parallel so you know which marketing strategies work so you can fully spend your time on the most effective efforts.
The main problem with this tool is that the editor is too bulky, and the templates are not friendly enough. Another problem is that it is challenging to publish landing pages on your domain, so if you don't mind publishing on leadpages.net, then use this solution.
Some disadvantages.
- The user interface is clunky and looks slightly outdated
- After creating a landing page, you can't easily publish it to your website
Ease of use
- True drag-and-drop operation
- Providepluginss, forms, and page design
- Can edit pages and make them mobile responsive
Functionality
- 160+ out-of-the-box templates, unlimited mobile responsive pages
- Suitable for more than 40 tools
- Lead acquisition through simple online forms
- A/B testing
- Can be integrated with WordPress
Landing Lion
Landing Lion is an intuitive drag-and-drop landing page design tool that combines everything needed to create, test, and optimize into one easy-to-use platform, providing a complete editorial experience for digital marketers and agencies.
Built by a team of experts focused on user experience and technology innovation, this platform allows you to create, edit quickly, and customize SEO (search engine optimization) compliant landing pages without any coding skills.
Moreover, Landing Lion comes with a library of landing page templates built for all industries, designed to boost your targeted conversion rates as much as possible.
There is also a full-featured tool that allows you to gain insight into how visitors navigate through your pages, helping you identify and fix pain points.
Last but not least, Landing Lion is equipped with a team of designers, photographers, developers, marketing experts, and writers to provide you with all kinds of support to create and publish unique targeted pages whenever you need them.
Ease of use
- Create stylish target pages with a large number of templates
- Integration with WordPress
Functionality
- Hundreds of templates consisting of use cases
- WordPress, MailChimp, Zapier, AWeber, HubSpot, SendGrid
- SEO (Search Engine Optimization) optimization tools
- Cool visitor replay feature for viewing behavior trends on the page
Ucraft
Simply put, Ucraft is primarily a website building tool, not just for creating landing pages, and can help you bring any idea to life.
If you wish to develop a beautiful website or showcase your projects, then Ucraft will be perfect for you. You get proprietary drag-and-drop functionality that makes creating online pages easy and fun.
Technically, Ucraft is a block-based builder where each block contains different elements, which means you can stack one block vertically on top of another to complete the build. All blocks are able to be fully customized, so it's easy to design pages with a unique style.
Ease of use
- Create a beautiful website without writing a single line of code
- Full drag-and-drop landing page editor
- It's easy to tweak the design and get the business online with ease
- Provide form creation and page design
Functionality
- Dozens of themes to choose from
- The landing page tool is limited because it does not integrate
- No A/B testing
- You must host the landing page on the URL of the new site
Click Funnels
Click Funnels allows you to select the specified sales channel for more precise traffic for the type of products you sell.
You can sell any product online, select a sales channel, choose a design option, upload some custom elements (e.g., logo), use the drag and drop tool to modify the generated landing page, and the whole sales funnel ready to go.
Note that if you already have a blog or website, then don't use Click Funnels, but if you're starting from scratch and are new to the Internet, then let it go!
Ease of use
- Create a landing page in a few minutes
- It is easy to adjust the design and quickly implement online business
- Providepluginss, forms, and page design
- The template is very easy to use.
- Easily add elements such as video and tracking code Functionality.
- A few out-of-the-box templates
- Lead acquisition through eye-catching forms
ShortStack
ShortStack is a cool landing page design tool specifically designed to host popular content and events, unlike most of its competitors.
You can create landing pages using trending topics like Instagram, Facebook, Twitter, and more, plus some automation features.
If your goal is to start topics, increase user engagement, and place them on targeted pages, then, by all means, this is the tool for you.
With ready-made, customizable templates, you can build responsive landing pages in minutes. From referring friends, photo polls to simple sweepstakes, there are suitable templates for you to choose from.
In conducting automated digital marketing, followers' email addresses are captured, and eventually, they will become your potential or end customers.
Ease of use
- Very easy to use
Functionality
- Template includes content, giveaways, questions and email collection, but only to the extent
- Get user-generated content
- Capture leads and automatically track them via email
Summary
Each tool on this list is a complete drag-and-drop solution, and we all love landing page design software because it allows developers, marketers, and even business owners to avoid writing any code.
Although there are so many tools to choose from, for the vast majority of people, Instapage is still the best choice.