How to Create a High Converting Landing Page (Best Practices)


Mangesh Supe

by Mangesh Supe · Updated August 11 2021

How to Create a High Converting Landing Page (Best Practices)

Getting online is easier than ever, and there are now over 200 million active online sites on the Internet, many of which were created by ordinary people like you and me. Until now, it seemed like a daunting task for anyone, regardless of skill level, to create a website, but a plethora of simple and easy-to-use website building tools have made the process extremely easy.

Image source Depositphotos

There are two ways to build a website: using a website builder or WordPress, without a doubt: Wix, Squarespace, Weebly and other website builders are the best way to get started for newbies. In this article, we'll go over both methods in detail and you'll be surprised at how easy it can be, especially when using a site builder.

You can launch your website in less than 1 hour if you follow our few simple steps below.

Option 1: Use a website builder

Using the website builder: FAQ

Option 2: Use WordPress

Using WordPress: Frequently Asked Questions

Should you use a website builder or WordPress

Option 1: Use a website builder

9 steps to build a website using a website builder.

    1. Find the ideal website builder
    2. Selecting the right pricing plan
    3. Select a unique and relevant domain name
    4. Choose a great template
    5. Customized template design
    6. Adding and formatting website content
    7. Download and install the application
    8. Preview and test your website
    9. Posting websites on the Internet

1. find the ideal tool to build a website

More and more people are using website builders to create websites, with Wix alone having over 100 million users, compared to Shopify's 1.2 million for that number.

Why is it so popular? Using a website builder means that anyone, regardless of skill level, can start a website quickly. In the early days of the Internet, creating a website required some knowledge of HTML (Hypertext Markup Language) and then a knowledge of CSS (Cascading Style Sheets), which made things more complicated.

The website builder tool will handle all the technical issues and let you focus on design and content, some of which is done through templates and others through a drag-and-drop interface that makes building a website easier than writing a PowerPoint presentation. However, different tools cater to different needs, and it is vital to move in the right direction for building a satisfying website.

Which website builder should you choose?

What is the best way to build a website? Which website builder should I use? What is the easiest way to build a website? These are the questions that many newbies want to know, there are so many questions and so many website building tools that making a choice is very difficult.

That's why we conduct in-depth research, consistently tracking hundreds of features across dozens of products to provide a bird's eye view of the entire market. We have extensive experience in building websites and testing tools, so when you create your own website, rest assured that we've thought through a great deal of detail for you.

Wix and Weebly are two of the most popular site building brands on the market, with intuitive drag-and-drop features that make web design as easy as a child's game. squarespace is a creative's dream playground, while Site123 is perfect for small sites and offers excellent live chat support.

Tip: Most website builders offer free trials or free plans, so you can spend some time trying them out before spending money on a paid plan.

  1. Ease of use
  2. Value for money
  3. Flexibility
  4. Functions and Features
  5. Help and support

Free Trial

  1. Ease of use
  2. Value for money
  3. Flexibility
  4. Functions and Features
  5. Help and support

Free Trial

  1. Ease of use
  2. Value for money
  3. Flexibility
  4. Functions and Features
  5. Help and support

Free Trial

  1. Ease of use
  2. Value for money
  3. Flexibility
  4. Functions and Features
  5. Help and support

Free Trial

What do each of these metrics and scores mean? Don't worry, we have listed some details below.

  • Ease of use
    The cost of learning and using the website building tool. This was determined through user testing, where we gave participants a series of tasks and asked them to rate the ease of use for specific metrics, and of course, most users wanted to use the easiest way to build a website.
  • Value for money
    A balance between pricing and functionality. No one wants to waste money, but the cheapest isn't always the best. We take some features into account when creating a price plan so that you can find the best of both worlds when building your website.
  • Flexibility
    The page templates are modern, aesthetic, industry-appropriate, easy to use, and beautiful to look at. To do this, we consulted with design experts and tested the templates on various devices.
  • Functions and Features
    The capabilities of a website building platform. We not only look at what they can do, but how they can do it. Metrics reviewed include blogging, e-commerce, search engine optimization, and more. The more things a website builder can do, the more feature-rich your website will be.
  • Help and Support
    Considering everything from the Knowledge Center to live chat, we will determine how robust the help support is for each site building platform, which is especially important when creating a website, especially for newbies.

To be clear, the website building platforms listed above are not the only options, and while they performed best overall during our research, it will ultimately depend on your specific needs - for example, WordPress is top-notch for blogging, while Shopify leads the pack for e-commerce.

Define your priorities, browse our comparison tables and detailed reviews, and then choose 2 to 3 platforms to test. We can point you in the right direction, but only you can know which tool is best for you. The registration process is extremely easy and almost every option offers a free trial, so take advantage of that.

2. Choose the right pricing plan

Website builders tend to offer a variety of plans, with different sites having different needs, and pricing plans can ensure that you only pay for the features you need. If you plan to build a simple site (such as a portfolio or small business website), then the cheaper plans may work well, but if you need more complex features, check out the advanced features offered in the more expensive plans, and if you're not sure, start with the cheaper plans and then upgrade later if you need to.

Which plan you choose depends on your specific needs. Are you building a website to showcase a portfolio of work? Wix's Combo plan can make it happen. Want to create an official website for your business that will attract thousands of visitors and handle multiple employee accounts? A more expensive VIP plan may be more appropriate.

Can you build a website for free?

The answer is yes, but there are many problems. The free website builder locks out many important features, for example, you can't use a custom domain name and your site will display branded ads for the platform. The free option is worth a look if you want to learn more about website building, but paying a few dollars a month is a must if you want to launch a professional-looking, feature-rich premium website.

Check out the free and paid plans for each platform to see what you can get when you sign up:.

Build a website platform

Functional Features

Free Plan*

Paid Plans

Remove Ads

Select a plan

Customized domain name

Unlimited traffic

Remove Ads

Select a plan

Customized domain name

Unlimited traffic

Remove Ads

Select a plan

Customized domain name

Unlimited traffic

Remove Ads

Select a plan

Customized domain name

Unlimited traffic

*Squarespace doesn't have a free pricing plan, but they do offer a 14-day free trial so you can test it out before you buy.

3. Select a unique and relevant domain name

The domain name is the unique address of the website, for example, our domain name is thatmy.com. You need to choose one before creating the website, which can be easily done through the website builder (you will be prompted for it when registering). If you already have a domain name, you can migrate it to the platform you want to use (you will see an option to do so). A domain name is one of the main ways a website presents itself to the Internet, so make sure you take it into account.

    1. Make it relevant to your business: This sounds obvious, but it's still worth mentioning. Make sure the domain name matches what visitors will see on your site. Do not register TheFuturesFromTheFuture.net if your main business is Vintage Pantaloons.
    2. Keep it short, or at least memorable: if you want people to remember your site, do not choose a domain name that is longer than 20 characters, which not only looks silly, but is essentially unmemorable.
    3. Avoiding numbers: the use of numbers in domain names is generally avoided, as it looks unprofessional and adds complexity to memory.
    4. Check if the brand exists: with hundreds of millions of domains already registered, figure out if you'll stand out before finalizing.

Once you have decided on a domain name, simply register it on the website building platform of your choice. Some Lite plans require a renewal fee of about $12/year, but Premium plans are usually offered for free.

What should I do if I want to migrate after obtaining a unique domain name?

This is a very common problem for newbies, but there is no need to worry at all. When you buy from a website builder or independent registrar, you own the specific domain name and can bind it to any website as you wish.

4. Select the excellent template

Now we are at the interesting moment when it's time to set the design look of the website through a template (or theme). After registering an account, the website builder tool will guide you through this stage. Templates are divided by industry or category, so take some time to browse through them before settling on the option you like best.

Templates provide a framework for your website - a complete canvas for you to draw almost everything on. With the help of great pre-designed templates, you can have a professional looking website without having to hire a designer.

Wix Template Library

Whichever website builder you choose, there is a wide range of design templates to choose from. In general, the more advanced the plan you subscribe to, the more templates you will be able to access. Top platforms offer hundreds of templates in dozens of categories, so no matter what your website focus is, you'll be able to find an option to match it. For example, if you're considering a fitness website, most website builders will let you filter your search results accordingly.

These are just a few of a large number of template categories when launching a website.

    1. Blog
    2. Photography
    3. Restaurant
    4. Finance
    5. Portfolio
    6. Online Shop

Think of templates as clothes for your website. If you don't like one set of clothes, simply change to another set to give your website a completely different feel.

5. Customized template design

As mentioned above, templates provide a framework, and given the large number of webmasters using website builders today to create websites, some may have the same framework as you. So, please use at least unique content to populate the chosen template, and to really stand out, you'll have to do some customization as well.

Building a website is like cooking, it's much easier to build a new website from scratch using the right tools and tips. Templates provide you with a recipe that you can choose to follow, or you can mix various ingredients and styles to give the dish its own unique flavor.

So, how exactly should you customize your website? In fact, it's entirely up to you, and some of the options include.

    1. Adding new pages to the navigation menu
    2. Change the size, color and font of the buttons
    3. Add new elements, such as contact forms and system menus
    4. Edit images in the home page gallery
    5. Choose a different color scheme
    6. Social Media Integration

Your need is to simplify web design and the best website building platforms understand this and they will guide you through all these things so don't have any worries. You will be amazed at what you can do once you start using the website builder.

Customizing pages in Wix

If these templates don't seem like a good fit for you, then you might want to consider building your site on an open source platform like WordPress.org -- which is option two we'll cover later. You'll get more flexibility, but if you're not a coder, learning WordPress can take a lot of time, especially compared to a drag-and-drop editor.

    1. WordPress vs.

As part of the free trial, you can almost always use the templates and get an idea of how easy it is to customize without spending a dime.

6. add and format website content

Now that your site is starting to take shape, it's time to populate it with your own images and text content. You can replace any placeholders that already exist on the template, as well as draggable images, videos and text on each page.

When choosing the right images, quality is key and blurriness is a big no-no. Some site builders offer a large number of free images, but if not, you can also look for them on excellent gallery sites.

Tip: Process images through the free sites Kraken.io or TinyPNG to ensure they are compressed before uploading to the site, this will reduce the file size and help improve the loading speed of the site without significantly affecting the image quality.

7. Download and install the application

Check out the application (plugin) store of the website building platform in order to add all the missing features (such as forms, portfolios and social media integration) to your website. Whatever feature you need to implement, there is an app for it, and installation is as simple as going to the app marketplace and clicking download/add/install. Similar to Apple's App Store, you can see the price (many are free), features, and user ratings of the plugins.

Wix Application Marketplace

8. Preview and test your website

After selecting and customizing a template, you may want to publish and launch the site as soon as possible. Of course, it's one thing to know how to build a website, it's another to blindly publish it. Always double check before you publish, you need to make sure everything is working the right way. Ask yourself.

    1. Are all spellings and grammar correct?
    2. Are all the buttons on the menu working?
    3. Is your website serving its purpose?
    4. Is the page formatting consistent?
    5. Will the website work perfectly on desktop and mobile screens?
    6. Does the site load quickly?

How do I preview the site?

Previewing a website will be very easy with the website builder. Usually, just click on the preview button in edit mode to see the overall design look of the site. Most editors offer a toggle function so you can see how it works in different screen sizes.

Tip: Don't forget the smartphone! More than half of all searches on the Internet are conducted on mobile devices, and that number is growing. For any successful website, it is essential to make the mobile browsing experience unobstructed.

The easy-to-use preview mode saves you a lot of time because you can switch back and forth between editor and preview mode without having to save your changes, and if you're not satisfied, you can continue making changes and then click Preview to see the live effect.

Tip: Don't just test the site alone, you may not be able to spot certain flaws. Also, you know exactly how your site works, so you may find it easy to navigate, but that's not the case with strangers. Switch gears and ask family and friends to test your site and provide feedback.

9. Posting websites on the Internet

When you're done setting up, click the Publish button! Don't worry even then -- it's still easy to make changes to your site after it's published. Keep in mind that some website building platforms do not allow switching templates after the site is live.

Anyone can create a website and it doesn't cost anything. Try a few of the above mentioned website building platforms we have introduced and see what happens, eventually, you may create something unparalleled.

Using the website builder: FAQ

How to create a website for free?
Building a website for free is quite common these days, and most website builders offer free or trial plans where you can launch your own website without spending a dime, but lacking as many features and functions as the paid plans. Overall, Wix offers the best and most comprehensive free plans of all website builders.

Can I migrate from one site builder to another?
Yes, but it usually involves a lot of work. Most content has to be migrated manually and site builders are not flexible enough in this regard, so it is important to test multiple platforms before deciding to pay for them.

How long does it take to build a website?
For most website building platforms, you can launch a website in less than an hour, however, we don't recommend being so impatient. The best way to create a website is to give yourself a full day to try out the platform and fine-tune it, and it takes longer to build a successful website -- depending on how many pages you have and how much of the design needs tweaking.

Will my website appear in the search engines?
If you build a website that is optimized for search engines, then absolutely yes! In order to rank satisfactorily, you need to publish quality content and do some research on SEO (search engine optimization). Building websites that people can find is the key to developing a marketing strategy that isn't that difficult.

How do I set up an online store?
If you already have a Wix, Weebly or Squarespace website, you can upgrade to an eCommerce plan to unlock the features related to sales. However, for eCommerce purposes, we recommend using Shopify or BigCommerce, they are eCommerce-specific website building platforms that can provide you with the best tools to grow your business.

Which website builder is the easiest to use?
Wix is the best all-around website builder, and ease of use is its main advantage. You get the most intuitive drag-and-drop design on the market, as well as plenty of visual cues for information, so it's never confusing.

What do I need to create a website?
A website builder has everything you need to create a website, you can add images, videos, pages, contact forms, and all the rest without writing a single line of code. On the other hand, with an open source platform like WordPress, you'll likely need to write code and manage things like web hosting and security certificates.

How much does a website cost?
It depends on what you expect from your website. The website builder tools already have price plans in place, however, you will have to pay extra for most templates, applications, plugins and integrations. Some platforms (such as Wix and Weebly) offer free plans, others range from $8 to $40/month.

What is the best platform for creating a website?
Choosing a platform to build your website depends on what you focus on, they all have their advantages and disadvantages, but the best brands are

    1. Wix: the best all-around website builder
    2. Weebly: Best for small businesses
    3. Squarespace: the best design look
    4. Site123: The best customer support

How many different ways are there to build a website?
The easiest and most economical way to make a website is to use a website builder, and some platforms even offer free plans. You can use a CMS like WordPress, but this is not easy for beginners, or you can hire a web designer, but this can be very expensive.

How to create a professional website?
Every website builder can create a professional website with stylish templates and intuitive tools, Squarespace has the best design look that allows you to create stunning websites easily and they offer a 14-day free trial.

Where can I hire someone to build my website?
There are many paid portals where you can choose a web designer from freelance platforms and the best options include

    1. Upwork
    2. Fiverr
    3. 99designs
    4. Toptal

Option 2: Use WordPress

8 steps to build a website with WordPress.

    1. Determine if WordPress is right for you
    2. Purchase a suitable hosting plan (we recommend BlueHost)
    3. Select and register a domain name
    4. One Click WordPress Website Installation
    5. Choosing a theme for your website design
    6. Customized content and pages
    7. Select and install useful plug-ins
    8. Check and publish the website

1. Determine if WordPress is right for you

WordPress is a powerful and popular platform for building websites, but the complexity of the workload means it's not for everyone.

Almost a third of all websites on the entire Internet are built by WordPress. However, WordPress is not an all-in-one package, but primarily a content management system (CMS) that allows you to create and organize digital content; hosting, domain registration, and security are done separately, and it's up to you to decide how to put these elements together. This is not the easiest way to create a website, and if you don't have any coding experience, WordPress may not be the right place to use.

2. Purchase a suitable hosting plan

In order to build a website with WordPress, you will need to sign up for a hosting plan in order to provide storage space for files and data. Most new websites can start with a shared hosting plan and then upgrade as needed, with hosting plans costing between $4 and $500/month.

1. Select a provider

We will use the web hosting company BlueHost as an example for a step-by-step introduction, because it is one of the hosting brands explicitly recommended by WordPress.org, and for shared hosting, their servers perform particularly well and are perfect for beginners.

  1. Disk Space
  2. Normal online time
  3. Functions and Features
  4. Help and support

Free Trial

  1. Disk Space
  2. Normal online time
  3. Functions and Features
  4. Help and support

Free Trial

  1. Disk Space
  2. Normal online time
  3. Functions and Features
  4. Help and support

Free Trial

2. Choose a plan

Before making a WordPress site, you need a hosting platform, which requires you to choose a pricing plan. Signing up for a hosting plan is easy, but signing up for the right plan is a bit tricky. Hosting services come in a variety of types and levels, from small blogs to large stores, for the range of plans available, check out BlueHost at

BlueHost's Colocation Plans

Some of the main types of custodial plans are as follows.

    1. Shared Hosting: Sharing a physical server with multiple other websites helps keep costs down, but limits the amount of traffic the site can handle. This plan is best suited for small starter sites with moderate traffic, with prices starting at $4/month.
    2. Virtual Private Server (VPS): mimics the control of a dedicated server, but still shares space with other websites. If you are not satisfied with a shared plan but do not want to incur the cost of dedicated hosting, then this is a good option with prices starting at $15/month.
    3. Dedicated Server: A physical server just for you, offering full administrator control, but at a much higher cost. Dedicated hosting is available for top-tier sites with heavy traffic, with prices starting at $70/month.
    4. WordPress Dedicated Hosting: Available on a shared or fully managed WordPress basis with additional features to help you manage your WordPress site, such as one-click site installation, automatic plugin updates, etc. Prices start at $4/month.

If you just want to launch a website, shared hosting will be the best choice. If shared hosting proves to be inadequate for your needs, then you can always upgrade to a higher hosting plan. However, for a first WordPress site, a basic shared plan should make you happy.

3. Select and register a domain name

Every site needs a domain name, which is the unique address of the site. There are two ways to obtain a domain name.

    1. Directly through a hosting provider, such as BlueHost
    2. Domain name registries, such as GoDaddy

Typically, the cost of holding a domain name is about $12/year.

BlueHost Domain Registration

Choose a good domain name

There is no trick to choosing the perfect domain name, but there are some rules of thumb to follow when launching a website.

    1. Relevance is key: make sure your domain name matches the site, do not register pinkclouds.com if your company is called Green Book.
    2. Keep it simple: you want people to remember your URL, so the shorter the better.
    3. Don't use numbers: it is a bit awkward to have numbers in a domain name, for example, people don't know whether to type 3 or THREE.
    4. Uniqueness: Ensuring that the domain name is not already in use, although it may sound like a matter of course, can save time in the long run.

Once the domain name is registered, it is fully owned by you and will only be lost when it expires and you do not renew it, at which point it will be put back on the market.

    1. How to choose a domain name

4. One-click installation of WordPress website

Once you sign up for a hosting plan through BlueHost, they will automatically set up an account for you, but installing WordPress requires some click-through operations.

The widespread popularity of WordPress means that it is in the interest of hosting providers to simplify the installation process, and as such, most brands offer one-click installers. For Bluehost, simply go to the My Sites menu on your dashboard and it is easy to find.

BlueHost Dashboard

If you purchased a domain name during the registration process, then a WordPress site will already exist (no more clicking to set it up). To create a new site, simply click the Create Site button, most hosting providers offer a similar experience.

5. Choose a theme for the website design

While the site builder has templates, WordPress offers themes, divided into free and paid options. The theme you choose affects the look of the site's design and can be changed at any time as needed.

The benefit of a free theme is obviously the cost, but keep in mind that a popular free theme is likely to be already in use on many sites. In this sense, paid themes are more exclusive, with most requiring only a one-time payment and others offering subscriptions in exchange for support, updates and maintenance.

After selecting the site in the BlueHost dashboard, you will enter the WordPress backend control panel. From now on, this will be your online control room where you can manage themes, and WordPress has added several default themes for you.

To add a new theme, go to Appearance → Themes menu, then click the Add button on the right and you will be taken to the WordPress Theme Marketplace.

There are thousands of templates to choose from in the WordPress theme directory, search for the type you are interested in and click on the search result to view the detail page. The skills required to customize WordPress are much more complex than the site builder, you need to delve into the code to make specific changes, if you are familiar with HTML, CSS, Javascript and other languages, then this is not an obstacle, WordPress offers more control than the site builder, but only those who are competent enough can use it.

    1. How to pick the perfect WordPress theme

6. Customized content and pages

Basically, there are two types of content on a WordPress site: posts and pages, and their appearance depends on the theme you use.

Pages are the static content that make up the backbone of your site, for example, your home page, about us, contact information, etc. are pages. Articles, on the other hand, are more real-time, and if your site has a blog, then each entry in the blog is an article.

Creating posts and pages is easy, both require two clicks in the WordPress dashboard. For pages, go to Pages → New Page menu; for posts, go to Articles → Write Article, both options will take you to the editor where you can add content and preview and publish.

To add pages to the main menu, simply go to Appearance → Menus, where you can choose which pages are displayed in which menus. However, for most sites and themes, you will only need a navigation menu.

7. Select and install useful plug-ins

Plugins are a number of applications that can be added to WordPress to improve the functionality of a website. The default functionality is enough to make the site flawless, however, it usually requires the use of advanced plugins to take it to the next level.

WordPress has tens of thousands of plugins available for everything from SEO (search engine optimization) to image compression. Browse through the WordPress plugin catalog and you'll quickly get an idea of the vibrancy and creativity of the community, with each plugin having its own page containing instructions, screenshots, user reviews and more.

To install plugins, go to Plugins → Install Plugins, where you can sort through the Featured, Popular and Recommended plugins, or you can search for them yourself. If you are not sure where to start, here are some of the top plugins.

    1. Jetpack: produced by Automattic, the team behind WordPress, this is actually a bundle of plugins that includes in-depth site statistics, automated social media posting, delayed loading and more.
    2. Google Analytics Dashboard: an excellent free tool for tracking visits to a website and allowing you to view all content through the WordPress dashboard.
    3. Social Media Share Buttons: Want to share content? This plugin allows you to add fully customizable social sharing buttons to your posts for more display opportunities.

You can manage it in the Plugins → Installed Plugins section to edit plugin settings or enable/disable installed plugins.

Adding plugins when building a WordPress site

As always, don't be afraid to run tests; there is more to gain than to lose from plugins, and at worst, you can simply deactivate plugins that are no longer in use.

    1. The best WordPress plugins recommended

8. Check and publish the website

Now, it's time to relax your creation! Give the website a final solution. But don't think the work is over; a good website is never finished. The Internet is constantly evolving, and your site should keep up with the times.

Creating and maintaining a website is a very rewarding experience. You will learn about design, content, coding, search engines, etc. In addition, WordPress provides a structured framework that always keeps you in the right working condition.

Using WordPress: Frequently Asked Questions

Is WordPress free?
Yes, WordPress is completely free, but the services associated with it are not. You will need to pay for hosting and a domain name, and may also have to purchase paid themes and plugins.

Is WordPress easy to maintain?
Once up and running, WordPress is very easy to manage. The real trick is the various elements that make up a WordPress site, not WordPress itself.

How long does it take to set up a WordPress website?
Most hosting providers offer a one-click setup, so you can launch a WordPress website in 5 minutes or less. However, if you have the technical expertise and are clear about what you want to achieve, it can take all day to build a great website.

Should I use Wix or WordPress?
In short, technically speaking, Wix is easier to use than WordPress. With Wix, everything you need is built and provided in one place, and there is no need to know anything about code. Whereas with WordPress, you may need to code for the entire cycle, resulting in unlimited customization features.

Do I need web hosting to create a website?
You will need a web host to create a WordPress website because it is an open source software. However, if you are using a website builder like Wix, Weebly, Squarespace, etc., you do not need to find a web host.

Is WordPress the best CMS?
WordPress is considered to be the best CMS and is also the most popular CMS.

What is the difference between WordPress.org and WordPress.com?
WordPress.org is the CMS version we mentioned in the article, while WordPress.com is the WordPress version of the site builder. WordPress.org is more complex to set up but offers a greater range of customization; WordPress.com is simple to set up but has some limitations. We've written a full article on the differences between the two, so be sure to check it out.

Should you use a website builder or WordPress

Website builders can get anyone online, they are easy to use, require no coding knowledge and come with a large number of templates that can make your website stand out. WordPress is more complex, it's an open source platform so you need to write your own code and organize web hosting, WordPress gives you complete creative freedom but requires more technical knowledge than website builders.

Advantages of website building tools

    1. Easy to use
    2. No coding required
    3. Good customer support

Disadvantages of website building tools

    1. Specific templates only
    2. Prices can be expensive
    3. Not as much creative freedom as open source platforms

Advantages of WordPress

    1. Unlimited customization options
    2. Over 54,000 plug-ins to choose from
    3. Popular, reliable software

Disadvantages of WordPress

    1. Not suitable for beginners
    2. Difficult to calculate prices due to the need to purchase hosting, security and third party plugins
    3. No dedicated customer support

Ultimately, which method you choose to build your website depends on personal preference and skill level. As with many things in life, the most important step in launching a new website is: execute now! So if you're not sure about either approach yet, don't worry -- there's nothing to lose by trying both at the same time.

Conclusion

The only question is, which side are you going to pick?

Let me know in the comments.

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