Instapage is where conversions happen

Mangesh Supe

by Mangesh Supe· Updated May 03 2023

Instapage is where conversions happen

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Creating a well-optimized landing page is difficult, isn't it? You have to go back and forth with the designer, and you have to set aside a large sum of money... But is that really the case?

Maybe that was true five years ago.

Now that autonomous design has become mainstream, you can use various tools to build feature-rich landing pages without knowing any code, and Instapage is one of them. It is the best and easiest to use landing page design tool with tons of integrated and optimized features.

  1. Understanding Instapage

Instapage is a high-performance landing page builder that offers the following features.

  1. Drag-and-drop page editor: unlike WordPress, which is based on grid manipulation, you can drag and drop the placement of each element at will.
  2. Widgets: widgets allow you to insert call-to-action buttons, countdown timers and other design elements.
  3. More than 200 customizable templates: these help if you do not want to start with a blank page.
  4. Direct access to 33 million Bigstock images: although you must purchase each image separately, it is very easy to insert them into the page.
  5. Detailed form tools and resource files: easily create various types of forms and then integrate them into a rich selection of platforms, and Instapage can even automatically process resource files that engage customers.
  6. Useful analytical reports: heat maps, A/B tests, Google Tag Manager, etc..
  7. Collaboration tools: Instapage uses its own brand as a platform for marketing teams and agencies, thus providing many useful tools for collaboration. For example, you can comment on specific parts of a draft landing page.
  8. Instablocks: saving specific page modules for future reuse or selection from Instapage's repository.
  9. AMP support: design Google AMP landing pages using the same editor.
  10. Detailed attribution data: Instapage can connect to other services such as Google Ads to integrate attribution data such as ad campaigns or bidding information.
  11. This is not a complete list of features, but contains the main highlights and benefits of Instapage.

Why not use the WordPress page editor?

When you look at the list of features above, you may wonder: why use Instapage instead of a conversion-focused WP-specific page editor like Thrive Architect?

Although WordPress is the world's most popular content management system, many people may not have used (or even heard of) it. In addition, Instapage has many features that make it more than just a page editor.

  1. 100% focus on landing pages, with over 200 templates available and all widgets designed specifically for landing pages.
  2. Focusing on analytics and optimization, you get heat maps, A/B testing, Google Tag Manager, data analysis, and much more.
  3. Managing landing pages for multiple sites through one Instapage account, which can be very useful if you run multiple sites.
  4. Instapage can handle your target pages and any resource files.
  5. Create a landing page using Instapage

Now that you understand the features and benefits of Instapage, we'll show you the detailed process of creating a landing page.

The first time you access the Instapage interface, you will be fully acquainted with your account and will initially be able to perform two actions.

  1. Create New Page: create a landing page.
  2. Create A Group: Creates a group, similar to a folder in a computer, for organizing different pages.
  3. Most of the time, you will create a landing page from this page, and in a few cases, you may also import an existing page design.
  4. Instapage offers a large number of templates (over 200), ranging from basic blank pages to detailed designs with a more defined aesthetic. To let you quickly find the option that meets your needs, they offer category filters at the top at
  5. After selecting a template, enter the name of the landing page and you will be taken directly to the editor (Builder) page.
  6. How to use the editor

While many page editors claim to support drag-and-drop operations, the truth is that most only allow you to drop content into pre-defined areas, rather than dragging elements to arbitrary locations. With Instapage, you can achieve true drag-and-drop, positioning widgets as desired (even in areas that don't make sense).

The following figure shows the blank page of the editor.

There is a set of widgets at the top.

Click on the Button widget to add a button.

Click the Edit link in the menu above the button to edit and adjust the button.

By doing something similar, the next step is to continue adding and modifying other elements on the page, such as text size, button styles, background images, etc.

  1. Create forms

Forms are the lifeblood of most landing pages, and Instapage supports them well.

The first thing you need to do is to add the Form widget and then four different options will appear at the top of the page.

1. Button Style

Adjusts the button style.

2. Form Style

Adjusts the form style.

3. Submission

You can find it here.

  1. Redirecting the user to a specific URL.
  2. Upload some resource files and let Instapage host them for you.
  3. These features help to attract and convert as many potential customers as possible.
  4. 4. Multistep
  5. Multistep allows you to set up a multi-step landing page, of which Q&A is a common form, to move to the next different page based on the user's answer.
  6. Create a mobile version of the landing page

Another thing I like about Instapage is that it allows you to create mobile versions of your landing pages using the same editor, simply by clicking the Mobile button at the top to switch views:.

Instapage will automatically generate the mobile version from your desktop version of the page, so you don't have to create it from scratch.

  1. Create A/B tests

The editor is very easy to use and after familiarizing yourself with the above actions, I believe you will soon be able to create a fully functional landing page. However, to make sure you publish a best page, you may also need to create A/B tests.

Technically, you can test different versions of a page, rather than split testing specific elements. But Instapage offers more options than just adding variants, it allows you to simply clone the page and change an element for testing.

  1. Other useful analytical integrations

With the help of Instapage, you can easily track the actions performed by visitors on the target page in several ways to accomplish this.

  1. Defining transformation targets directly in the editor and tracking them through Instapage's analysis tools.
  2. Add Google Analytics, Tag Manager, Facebook Pixel, and more with the Analytics option.
  3. publish your landing page

After designing the page and setting up all the AB tests (optional), you are ready to publish the landing page and start driving traffic to it. By clicking the Publish button in the upper right corner, Instapage will provide you with 5 options.

WordPress is my favorite website builder, and to get a seamless publishing body check, Instapage provides a dedicated WordPress plugin, and eventually, the designed landing page will appear on your own WordPress website.

Advanced Features

The above has outlined how to create and analyze a landing page, but what makes Instapage so powerful is that there are many advanced features you can use to increase productivity and conversion rates.

  1. Visual collaboration (great for teams)

If you are part of a team or an agency, then you will definitely like the built-in collaboration tools. Any member of the team can click on a specific section of the page, post a comment there, and then, other team members can.

  1. Responding to comments, all of which will be presented in a list.
  2. Track and resolve issues.
  3. Instablocks

You've already seen Instapage's full page templates, but they also offer some smaller template options called Instablocks.

Essentially, this is part of a landing page, perhaps a header or a CTA, and they can help you speed up the development process considerably. In addition to presetting Instablock, you can also save parts of your own design as Instablocks, which can save a lot of time if you need to reuse similar elements in multiple pages.

  1. Google AMP

AMP can help your landing pages load quickly on mobile devices, but most AMP pages are very hard to see. With Instapage, you get the fast benefits of AMP without sacrificing visual appeal.

  1. Google Ads integration

If you use Google Ads to send traffic to targeted pages, then with just a few clicks of a button, Instapage will help you connect it to Google Ads. the benefit of this is that you can easily track the ROI by viewing the campaign information and costs within the Instapage information center.

  1. more attribution data

In addition to dedicated integration with Google Ads and Google Analytics, Instapage allows you to pass custom metadata about your leads (such as referral source or IP address) for more detailed attribution tracking.

  1. Built-in heat map

Heat maps help you analyze where users are interacting most with the page. Sometimes you may need dedicated software like Hotjar, but Instapage can track and analyze it automatically, presenting the results to you through a dashboard.


Instapage is a powerful landing page design tool that is a perfect upgrade for bloggers who are already used to the WordPress page editor.

Although powerful, Instapage is so easy to use that even a beginner can master it in a very short time. The free drag-and-drop operation, sophisticated A/B testing, and rich templates, among others, are effective tools for maximizing conversion rates.

It's easy to publish well-designed pages no matter what type of website you're running, and if you want a high-performance, optimization-oriented landing page editor, then Instapage will certainly not disappoint you.


  1. True drag-and-drop editor that doesn't limit you in any way
  2. Rich built-in templates, most of which look great
  3. Simple yet powerful A/B testing
  4. Integration with popular email marketing services
  5. Hosted resource files, simple conversion lift
  6. Ability to edit the mobile version of the landing page
  7. Built-in conversion goals and data analysis
  8. Disadvantages
  9. The cheapest plan does not offer A/B testing
  10. For some people, widgets may not be abundant enough