Bluehost Review 2026: What We Measured, and What It Really Costs

Disclosure: some hosting links on this page earn me a commission if you buy. Pricing and benchmark data are verified independently. Full disclosure.

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Founder, ThatMy.com • Independent Hosting Benchmarks • ISP & Network Infrastructure Background

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Bluehost Review 2026: If You Read Nothing Else

Bluehost is an easy place to start and a slow, pricey place to stay. Buy Starter for a hobby site you will move before renewal; buy something faster for a site that earns money.

Starter is $3.99/mo on a 36 months prepay and renews at $9.99/mo, a +150% increase. Business costs $3.00 a month more at intro ($6.99/mo) and $4.00 a month more at renewal ($13.99/mo), and it is the one that adds phone support and domain privacy.

Our speed numbers are from Bluehost's Choice Plus plan (Bluehost has since renamed its shared range to Starter, Business and eCommerce Essentials). How we test. From New York to our US test server it answered in 262ms (origin, no CDN) and 1240ms at 100 simultaneous clients, with 39.04% of requests failing over the 0 to 250 ramp. Uptime was 99.91% over 54 days.

Over three years Bluehost Starter costs $143.64, against $106.20 for ChemiCloud Pro, which answered in 78ms from New York. Full renewal figures by plan and term: Bluehost renewal pricing.

Buy Bluehost Starter if you:

  • Want the cheapest, most beginner-friendly WordPress setup
  • Run a hobby site with little traffic
  • Will move or cancel before the 36 months prepay renews

Buy a faster host if you:

  • Run a store or any site that makes money
  • Expect traffic bursts
  • Plan to renew at full price
  • Need Git (not listed on any shared plan)
What Our Testing Found
  • Beginner-friendly setup, easiest WordPress install tested
  • cPanel included, familiar interface, large community knowledge base
  • Free domain year 1 (then $23.99/yr renewal, per our September 2026 checkout)
  • Cloudflare CDN included on all plans
  • Free SSL (Let's Encrypt, auto-renews)
  • WordPress.org recommended (paid partnership, see review for context)
  • 24/7 support (phone, live chat, tickets)
Real Weaknesses (data-backed)
  • 320ms TTFB, over three times the 28ms the fastest host in this comparison returns
  • 297% degradation at 50 users, errors begin; 67% error rate at 100 users
  • Intel Xeon E5-2650 v4 (2016 hardware), PassMark #847, not updated despite claims
  • TOS limits: 25 processes, 1MB/s I/O, 512MB RAM, causes throttling on real traffic
  • Starter $3.99/mo intro → $9.99/mo renewal (+150%), prepaid for 36 months, more expensive than ChemiCloud over 3 years
  • 70 minutes of downtime over our 54 days of monitoring, shared infrastructure with HostGator and iPage
  • No Redis, no server-level caching, plugin-only caching only

Benchmark Data

  • Origin TTFB (3 plans, no CDN): 238ms to 287ms
  • Uptime (54-day window): 99.9% to 99.931%
  • PageSpeed Score (Mobile): 39/100
262ms TTFB | 99.91% Uptime | Starter $3.99/mo → $9.99/mo, Business → $13.99/mo | Newfold Digital

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Bluehost Plans and Pricing

Bluehost sells three shared plans: Starter, Business and eCommerce Essentials. The lowest intro prices need a prepay of 36 months; shorter terms cost more and renew higher.

Bluehost Pricing, Intro vs Renewal

PlanIntro PriceRenewal PriceRenewal IncreaseBest For
Starter$3.99/mo$9.99/mo+150%One hobby site
Business$6.99/mo$13.99/mo+100%Small business site
eCommerce Essentials$14.99/mo$21.99/mo+47%Small WooCommerce store

On Bluehost's pricing page the Starter card marks phone support and domain privacy as not included, while Business ticks both. The High Performance tab adds four dearer plans, from Pro to Elite, each with more CPU and storage.

The compare table under the cards ticks Starter for a staging environment but leaves Staging Site and Malware Detection/Removal blank, though the line above it says every plan includes malware scanning and removal. The High Performance cards promise 5x to 10x more CPU power and all four list the same ~400k monthly visits.

The shared plan cards print the intro price, the prepay it needs and the renewal price in one block.

The renewal depends on the term you pick

On a one-year term Starter costs $4.99/mo and renews at $11.99/mo; Business costs $7.99/mo and renews at $15.99/mo. That is two dollars a month more at renewal than the same plan on the 36 months term.

Month to month there is no discount: Starter is $15.99/mo, Business $20.99/mo and eCommerce Essentials $32.99/mo. The monthly cards also tick a 30-day money-back guarantee that Bluehost's refund policy does not give monthly terms.

The cart spells the long term out in dollars: 36 months of Starter is $143.64 due today, and the next 36 months renew at $359.64.

True 3-year cost

Each total is the cheapest term the host sells: a prepay of 36 months for Bluehost, ChemiCloud and ScalaHosting, and one year for SiteGround, which renews after year one.

3-Year True Cost Comparison

Host3-Year TotalTTFB from New York
Bluehost Starter$143.64262ms
ChemiCloud Pro$106.2078ms
SiteGround GrowBig$800.04296ms (server in Frankfurt)
ScalaHosting VPS$898.2038ms

The takeaway

ChemiCloud Pro is cheaper than Bluehost Starter over three years ($106.20 against $143.64) and answered in 78ms against 262ms. Bluehost makes sense only for a hobby site you plan to move before it renews.


Hidden Costs & The Renewal Trap

The add-ons renew harder than the hosting

The checkout offers four paid add-ons, and each renews far above its first-year price. Bluehost Complete Security (formerly SiteLock) cost $71.88 for the first year and renews at $239.88, a 234% jump. Yoast Premium SEO went from $35.88 to $99.99 (+179%), Google Workspace from $42.00 to $84.00 (+100%). Jetpack Backup Premium (formerly CodeGuard) was $59.40 for the first year.

With all four accepted the cart came to $352.80, of which $143.64 was 36 months of Starter hosting. Untick what you do not need: Wordfence covers most of what Complete Security does, and UpdraftPlus covers backups.

The domain trap

The free domain is free for year one. The .com then renews at $23.99 a year, and Domain Privacy + Protection, free in year one, renews at $2.95 a year at checkout. Namecheap ($8.88 a year) and Cloudflare Registrar charge far less, so move the domain to save most of that bill.

Bluehost's domain price list prints Domain Privacy at $15.00 a year, not the $2.95 the checkout showed, so budget for the higher figure. Its terms add one more charge: cancel before the term ends and Bluehost keeps the cost of the free domain out of your refund.

Refunds and restores

The 30-day money-back guarantee covers shared, VPS and dedicated hosting only. Bluehost Cloud, anything on a monthly term, domain fees and add-ons are excluded, and a renewal is refundable only inside a short prebill window. Restoring one of Bluehost's own backups costs a one-time fee, so keep your own copies.

Backups

Bluehost's backup article says non-specialized shared plans get daily, weekly and monthly backups for accounts under 20 GB and 100,000 inodes. The WordPress hosting FAQ promises daily off-site backups with multiple restore points. The cart also sells Daily Website Backup at $4.95 a month, billed $59.40 a year. Check your account's Backups tab after you buy to see which schedule you got.

Bluehost Hidden Costs

ItemCostNotes
Complete Security (was SiteLock)$71.88 year 1, renews $239.88/yrOptional; Wordfence covers most of it
Jetpack Backup Premium (was CodeGuard)$59.40 year 1Optional; UpdraftPlus covers backups
Yoast Premium SEO$35.88 year 1, renews $99.99/yrThe free Yoast plugin is enough for most sites
Google Workspace$42.00 year 1, renews $84.00/yrOnly for Google mail on your domain
Domain renewal (year 2+)$23.99/yrvs $8.88/yr at Namecheap
Domain privacy$2.95/yr at checkout, $15.00/yr on the price listFree in year 1
Professional emailFree trial in year 1Renews at $2.99, per the checkout
Migration serviceFree for up to five live sites in the first thirty daysPer Bluehost's WordPress FAQ
SSL certificateFreeLet's Encrypt

Speed: TTFB by Test Location (Choice Plus)

Our speed numbers are from Bluehost's Choice Plus plan. Figures are origin (CDN off) from each city to our Bluehost test server in the US, so the nearer you are to the server, the better your result. How we test.

New York 262ms Nearest to the server, still above 200ms
London 480ms Distance adds to the server's own time
Mumbai 992ms Slowest of our 10 locations

Origin TTFB by Location (CDN Disabled)

LocationBluehostChemiCloudScalaHosting
New York262ms78ms38ms
London480ms142ms69ms
Mumbai992ms294ms143ms

What it means for you: Google rates a TTFB under 800ms as good, and I hold hosts to 200ms because TTFB is the part of load time your host controls. Bluehost's best city, New York at 262ms, is above that bar, and Mumbai at 992ms is above Google's. A CDN speeds up cacheable pages; checkout, logged-in and search pages still go to the origin.

On the WordPress benchmark Choice Plus scores 4.3/10, against 8.4/10 for ScalaHosting Entry Cloud and 7.9/10 for ChemiCloud Pro.


Load Test: 0 to 250 Clients

An idle site is easy; the test is what happens when visitors arrive together. We ramped Choice Plus from 0 to 250 clients over 60 seconds from US-East, and a large share of requests failed.

100 concurrent users 1240ms Average response
Average over the ramp 2941ms 0 to 250 clients
Slowest 5% of requests 4810.09ms 95th percentile
Requests that failed 39.04% 3,221 of 8,250

Load Test Results, US East (60-second ramp)

MeasureBluehostChemiCloudScalaHosting
100-user step1240ms210ms58ms
Average over the ramp2941ms55ms25ms
Failed requests3,221 of 8,250 (39.04%)0 of 8,250 (0%)0 of 8,250 (0%)

What this means for your site

A mention on Reddit, a small email blast or any traffic spike will slow a plan like this and drop a large share of requests. For a store, every failed request is a lost visit.


Uptime: 54-Day Monitoring Window

Uptime 99.91% 1-minute checks
Total downtime 70 minutes Across 3 incidents
Window 54 days 1 May to 24 June 2026

Uptime Comparison, 54-Day Window

HostUptimeTotal DowntimeIncidents
Bluehost (Choice Plus)99.91%70 minutes3
SiteGround (GrowBig)99.97%23 minutes3
ChemiCloud (Pro)99.979%16 minutes3
ScalaHosting99.99%8 minutes2

Bluehost's WordPress hosting FAQ backs uptime with a 99.9% SLA, while its shared plan cards say 99.99%. Its status page lists each service as operational and prints no uptime figure, so the only uptime record you can check is your own monitor.

For a store, 70 minutes of downtime in 54 days is lost revenue.


CPU: What Bluehost Runs On

Bluehost does not publish server specifications for shared plans. Our CPU record for Bluehost shared hosting is the Intel Xeon E5-2680 v3, ranked #1,343 of 5,999 server CPUs on PassMark with a multithread score of 14,783 (PassMark, read on 2026-09-07).

Server Hardware Comparison

HostCPUPassMark rankPassMark multithread score
BluehostIntel Xeon E5-2680 v3#1,34314,783
SiteGroundIntel Xeon Gold 6248R#43236,067
ChemiCloudAMD EPYC 9354#11073,240
ScalaHostingAMD EPYC 9474F#42102,255

The ScalaHosting chip scores about 6.9 times the Bluehost chip. A faster chip helps uncached pages; caching, storage and account limits matter just as much, so read the CPU rank next to the speed results above.


Full Test Report: Bluehost Choice Plus

The complete export from our test suite for Bluehost Choice Plus: server response time (TTFB), behavior under load, the GTmetrix and PageSpeed captures, a Pingdom response-time check, our WordPress hosting benchmark, the regional TTFB scorecard, and 54 days of uptime tracking with the day-by-day calendar.

Choice Plus


Resource Limits

Bluehost's terms let it throttle or suspend accounts that use excessive CPU, memory or I/O. The CPU, memory and I/O thresholds are not published; the inode limits are, in two help articles: a soft cap of 50,000 per cPanel account, a 200,000 maximum, and a Terms of Service violation past 1,000,000 files.

WordPress sites with many images, cache files and plugin assets hit an inode cap faster than expected. At the cap you cannot upload files, create posts or install plugins; delete files or upgrade.

Bluehost's own pages disagree on throttling. Its Scalable Shared Hosting FAQ says a site that exhausts its CPU is slowed until you upgrade; its Hostinger comparison page says there is no CPU throttle on overages.

The same FAQ says accounts that pass their plan's limits are moved to a higher tier automatically, with no purchase step, and the new plan's price arrives as a renewal notice at the next renewal.


cPanel and Features

Bluehost uses cPanel, which is familiar and well documented. Every plan includes Softaculous one-click WordPress install, File Manager, phpMyAdmin, FTP, email accounts (Pro Email is a free trial, then paid), staging, SSH and WP-CLI. Object caching is listed without naming the engine, and Git is not listed on any shared plan.

cPanel Feature Comparison

FeatureBluehost Starter and BusinessScalaHosting VPS
Staging environmentYesYes (all plans)
SSH accessYes (with WP-CLI)Yes (all plans)
Git integrationNot listedYes
Redis object cacheObject caching listed, engine not namedYes (included)
Control panelcPanelSPanel (free)

SiteGround includes staging on GrowBig ($29.99/mo renewal) and ScalaHosting on every VPS plan ($24.95/mo intro). See SiteGround vs Bluehost for the side-by-side.


WooCommerce on Bluehost

Checkout pages cannot be cached, so raw server speed decides how a store feels. On Choice Plus:

  • Origin TTFB from New York: Bluehost 262ms, ScalaHosting Entry Cloud 38ms.
  • 100 concurrent users: Bluehost 1240ms, ScalaHosting 58ms.
  • Requests failed over the 0 to 250 ramp: Bluehost 39.04%, ScalaHosting 0%.

Bluehost's WooCommerce page sells two store plans, eCommerce Essentials and eCommerce Premium, each on a long prepay with a higher renewal printed under the price.

The store plan

eCommerce Essentials is $14.99/mo intro ($21.99/mo renewal) with WooCommerce installed for you. It suits a small store. For a busy one, look at ScalaHosting VPS ($24.95/mo) or Cloudways ($60.00/mo for Vultr High Frequency 4GB).


Support

Bluehost's contact page promises US-based phone experts around the clock. That holds from Business up: the Starter card lists phone support as not included. Live chat is the channel Bluehost keeps open around the clock.

Phone hours change from page to page. The contact page says 24 hours a day, 7 days a week, and the WordPress hosting FAQ says you can get help at 2 AM, while the compare table and Bluehost's help articles give 7 am to midnight Eastern.

Bluehost's Trustpilot profile shows 4.5 stars from about 32,000 reviews, with 15% of them one-star. The profile notes that Bluehost invites its customers to review and pays for a Trustpilot subscription, so read the score as invited feedback.


Who Owns Bluehost, and the WordPress.org Badge

Bluehost was founded in 2003 in Provo, Utah. It became part of EIG (Endurance International Group), which rebranded as Newfold Digital in 2021, and Newfold also runs HostGator. Bluehost states this itself under Corporate Information on its contact page.

The WordPress.org recommended-hosts list names Bluehost, SiteGround and DreamHost. WordPress.org's own wording is that these hosts "have a business relationship with WordPress.org". That is a partnership, not an independent speed or quality test. The two fastest hosts on this page, ScalaHosting (38ms) and ChemiCloud (78ms), are not on the list, so treat the badge as a reason to look, not a reason to buy.


Bluehost vs ScalaHosting

Bluehost vs ScalaHosting

FeatureBluehost (Choice Plus)ScalaHosting (Entry Cloud)
TTFB from New York (no CDN)262ms38ms
TTFB averaged over 10 locations586ms84ms
Load test (100 users)1240ms58ms
Requests failed over the ramp39.04%0%
CPUIntel Xeon E5-2680 v3, #1,343AMD EPYC 9474F, #42
WordPress benchmark4.3/108.4/10
Control panelcPanelSPanel (free)
Uptime (54 days)99.91%99.99%
Intro price$3.99/mo (Starter)$24.95/mo
Renewal price$9.99/mo (Starter)$39.95/mo

ScalaHosting wins every performance row. Bluehost wins on price, though a shared plan and a managed VPS are different products. If your site makes money, the gap shows under load: 58ms against 1240ms at 100 users, and 0% of requests failed against 39.04%.

ScalaHosting, The Performance Upgrade from Bluehost Logo
Why Scalahosting Beats Bluehost
  • 38ms TTFB, 8.4x faster than Bluehost (320ms), passes Google Core Web Vitals
  • 58ms at 100 concurrent users, only 19% degradation vs Bluehost's 297% at 50 users
  • AMD EPYC 9474F (#42 PassMark), 8.4x higher CPU score than Bluehost's #1,464
  • No TOS resource limits, no process caps, no I/O throttling, no CPU steal
  • 30+ dedicated PHP workers vs Bluehost's 2 shared
  • SPanel free, saves a significant amount vs cPanel, uses 8x less RAM
  • 99.99% uptime, 8 minutes down over 54 days, against Bluehost 99.91% and 70 minutes
  • Free migration from Bluehost via SPanel wizard
Where Bluehost Wins
  • $29.95/mo minimum vs Bluehost $3.99/mo intro
  • Renewal jumps ~200% after intro term (jumps significantly)
  • No shared hosting entry point, VPS minimum
  • SPanel has a learning curve vs cPanel familiarity

Benchmark Data

  • Origin TTFB (2 plans, no CDN): 38ms
  • Uptime (54-day window): 99.99%
  • PageSpeed Score (Mobile): 83/100
38ms TTFB | AMD EPYC 9474F (#42 PassMark) | No Resource Limits | 99.99% Uptime

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Bluehost vs SiteGround

Bluehost vs SiteGround

FeatureBluehost (Choice Plus)SiteGround (GrowBig)
TTFB from New York (no CDN)262ms (US test server)296ms (test server in Frankfurt)
TTFB from London480ms140ms
Load test (100 users)1240ms780ms
CPUIntel Xeon E5-2680 v3, #1,343Intel Xeon Gold 6248R, #432
Control panelcPanelCustom (Site Tools)
StagingAll plansGrowBig and up
Uptime (54 days)99.91%99.97%
Intro price$3.99/mo (Starter)$3.99/mo (StartUp)
Renewal price$9.99/mo (Starter)$17.99/mo (StartUp)
WordPress.org listingYesYes

SiteGround holds up better under load and on uptime, and idle TTFB from New York is close. Bluehost wins on renewal (Business $13.99/mo against GrowBig $29.99/mo). For beginners who want steady performance, buy SiteGround despite the higher renewal. For pure budget over three years, ChemiCloud beats both.


Who Should NOT Use Bluehost

Skip Bluehost if:

  • Your site makes money
  • You run WooCommerce (1240ms at 100 users)
  • You expect traffic bursts (39.04% of requests failed in our ramp)
  • You plan to renew (+150% increase on Starter)
  • You need phone support on the cheapest plan (Starter has none)
  • You need Git
  • You want a server answer under 200ms (262ms from New York)

Bluehost works if:

  • You run a hobby blog with little traffic
  • You want a low intro price and will move before the 36 months prepay ends
  • You want the most beginner-friendly WordPress setup

What to buy instead

Better Alternatives to Bluehost by Use Case

Use CaseBetter AlternativeWhy
Budget shared hostingChemiCloud Pro ($4.49/mo intro)78ms TTFB from New York, 210ms at 100 users, cheaper over 3 years
Steadier shared hostingSiteGround GrowBig ($6.69/mo intro)780ms at 100 users, 99.97% uptime
Managed VPS and WooCommerceScalaHosting ($24.95/mo)38ms TTFB from New York, 58ms at 100 users
Cloud hostingCloudways ($14.00/mo)Pay as you go, month to month

FAQ: Bluehost

Is Bluehost good for WordPress in 2026?

It is fine for a hobby blog and weak for anything that earns money. On Choice Plus a hundred concurrent users waited 1240ms, 3,221 of 8,250 requests failed over the 0 to 250 client ramp, and uptime was 99.91% over 54 days. Starter is $3.99/mo intro and $9.99/mo at renewal. ChemiCloud Pro answered in 78ms from New York against Bluehost's 262ms, and held 210ms at 100 users.

Which Bluehost plan should I buy?

Starter, if you want the cheapest start on one site: $3.99/mo intro, $9.99/mo at renewal. Business adds $3.00 a month at intro and $4.00 a month at renewal over Starter, and it adds phone support and domain privacy. Choose eCommerce Essentials only if you run a WooCommerce store on Bluehost. For a site that earns money, buy a faster host instead.

What CPU does Bluehost use?

Our CPU record for Bluehost shared hosting lists Intel Xeon E5-2680 v3, ranked #1,343 of 5,999 server CPUs on PassMark with a multithread score of 14,783 (PassMark, read on 2026-09-07). ScalaHosting runs AMD EPYC 9474F (#42, score 102,255) and ChemiCloud runs AMD EPYC 9354 (#110). This covers shared hosting; Bluehost's VPS, Cloud and dedicated plans can use other hardware.

Is Bluehost WordPress.org recommended?

Yes, and WordPress.org's own wording is that listed hosts 'have a business relationship with WordPress.org.' It is a partnership, not a speed test. Bluehost Choice Plus answered in 262ms from New York, slower than ChemiCloud (78ms) and ScalaHosting (38ms), neither of which is on that list.

What are Bluehost's resource limits?

Bluehost's terms let it throttle or suspend accounts that use too much CPU, memory or I/O, and it does not publish those thresholds. It does publish inode figures: a soft cap per cPanel account, a higher maximum, and a terms violation far beyond that. Its own pages disagree on throttling: one FAQ says a site that exhausts its CPU is slowed, a comparison page says there is no CPU throttle on overages.

What is Bluehost's renewal price?

Starter: $3.99/mo intro, $9.99/mo renewal (+150%). Business: $6.99/mo to $13.99/mo (+100%). eCommerce Essentials: $14.99/mo to $21.99/mo (+47%). The lowest intro prices need a prepay of 36 months; shorter terms cost more and renew higher. Over three years Starter costs $143.64, more than ChemiCloud Pro at $106.20, which also answered faster.

Who owns Bluehost?

Newfold Digital, which Bluehost's own contact page names as its parent company. Newfold also runs other hosting brands, HostGator among them.


So, Which Should You Pick?

Buy Bluehost Starter for a hobby site you will move before it renews. For a site that earns money, buy ScalaHosting.

Bluehost is easy to set up, uses familiar cPanel, includes a free domain for year one and gives a 30-day money-back guarantee on shared plans. Against that: 262ms TTFB from New York, 1240ms at 100 users, 39.04% of requests failed over the ramp, a +150% renewal increase on Starter, add-ons that renew harder than the hosting, and 70 minutes of downtime over 54 days.

ScalaHosting Entry Cloud answered in 38ms from New York, took 58ms at 100 users with 0 failed requests, and held 99.99% uptime. It lists free website migration on its pricing page. Bluehost runs a large affiliate program, and so do we.

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