23 Best SEO Tools to Improve Your Rankings


Mangesh Supe

by Mangesh Supe· Updated June 01 2023

23 Best SEO Tools to Improve Your Rankings

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Regardless of size or industry affiliation, every business typically operates a primarily used website to sell its attractive products and services.

Most websites also have targeted content designed specifically for Google search rankings - this is what the SEO (Search Engine Optimization) part of the business expects to get.

It's a leapfrog game of keywords and search trends, made more complicated because Google changes some rules every few months. With the help of the right SEO tools, you can beat your competitors more quickly while still adhering to the game rules.

There is no magical way to place your website on top of any of the results pages -- at least not for natural searches (also known as organic searches). If you plan to buy paid ad space, then Google Ads will be happy to help, and your site will definitely be at the top (or bottom, depending on the ad rating and quality score) of the search results, but always with a small ad marker next to the title.

Typically, even the most targeted paid keyword search results will have a click-through rate of no more than 5%; however, if it is the natural result that ranks first, that number can easily exceed 50%.

The study results show that 67.6% of all clicks on Google go to the first 5 natural search results, with another 3.73% visiting the 6th to 10th results. It proves that the organic results on the first page of Google account for more than 71% of all traffic. In comparison, the remaining 29% is allocated to all other items (including local search results, paid ads, news results, and page 2 and subsequent results pages).

A balanced and comprehensive SEO (Search Engine Optimization) strategy is essential to win more valuable traffic and gain the trust of more customers. SEO primarily can be broken down into three main categories: keyword research, real-time search ranking monitoring, and web crawling.

Seo ToolstypeKeyword SuggestionsCompetitor AnalysisRank MonitoringChinese keywords
SemRushSoftware Tools
KWFinderSoftware Tools
SpyFUSoftware Tools
SerpstatSoftware Tools
Ninja OutreachSoftware Tools
Long Tail ProSoftware Tools
SE RankingSoftware Tools
Seo ResellerOutsourcing services
The HOTHOutsourcing services
AhrefsSoftware Tools

#1. SEMrush - the most feature-rich SEO tool

Semrush

Official Website

SEMrush is a full-featured SEO (Search Engine Optimization) tool with powerful capabilities in specific keyword research, continuous search ranking monitoring, and web crawling. An effective SEO strategy provides small and medium-sized business (SMB) users with almost everything they need.

Semrush - Online Visibility Management Platform
Domain Name and Keyword Analysis
The planProGuruBusinessEnterprise
Price$99.95/month$199.95/month$399.95/monthSubsequent to the situation
Number of results included in the report10,0003000050 000Subsequent to the situation
Restrictions on the number of daily reports3,0005,00010,000Subsequent to the situation
Historical data
Product Details Advertising Recommendations
Flow Analysis
The planProGuruBusinessEnterprise
Available ReportsOverviewAllAllSubsequent to the situation
Number of results included in the report501,0005,000Subsequent to the situation
Historical data
GeographicallySubsequent to the situation
Projects
The planProGuruBusinessEnterprise
Total number of items that can be created550200Subsequent to the situation
Total number of keywords that can be tracked5001,5005,000As the case may be
Total number of scratchable pages per month100000300 000 0001,000 000As the case may be
Total Keyword Analysis5008002,000As the case may be
Number of Ad Pages304050As the case may be
Social profile monitoring50100300As the case may be
Social profile launch103050As the case may be
Multi-Device Ranking
Share in Edit Mode
Share in read-only mode
Report
The planProGuruBusinessEnterprise
Number of reports generated on a regular basis52050As the case may be
Report with brand logo
Fully customized PDF Report
User Management
The planProGuruBusinessEnterprise
Default number of users111As the case may be
Price per additional user$70/month$140/month$140/monthAs the case may be
Maximum number of additional users129As the case may be
Other
The planProGuruBusinessEnterprise
API Visit

The tool has a straightforward interface, with domain analysis snapshots displayed most prominently and a quick breakdown of current keywords from organic and paid traffic, respectively.

While SEO tools such as Ahrefs also integrate with social media sources and offer brand monitoring and rank tracking features, SEMrush seems to perform even better in this regard. It can also double as a social monitoring platform.

When conducting keyword queries, SEMrush presents the analytics in various tables, charts, and interactive visual data with a breakdown of organic/paid search, average monthly search volume, and cost per click by country and region.

However, it does not allow you to filter search results by specific cities, but you can filter by country. SEMrush offers another unique filter that will enable you to switch between desktop and mobile search traffic.

Although mobile is now a fast-growing source of search traffic, no SEO tool currently offers such a granular traffic source as SEMrush.

In the Search Ranking Report, SEMrush lists which keywords your competitors have lost so you can look for opportunities; it also shows their newly gained keyword rankings and keeps track of them.

For a more tricky comparison, the company has also developed a Domain vs. Domain tool, which allows you to see what keywords you are not ranking for but that your competitors are.

SEMrush offers quite a lot of built-in reporting and organizational features.

It centralizes all the data on your (all domains) website, including health scores based on SEMrush crawl data, position tracking for ranking for specific keywords, and several other useful features.

SEMrush also integrates with Google Analytics and Google Search Console integration and allows you to fetch specific landing pages from these two sources.

Advantages

  • Comprehensive keyword research tools and domain analysis
  • Backlink Tracking
  • Handy SEO campaign items
  • Keyword and positive SEO advice

Disadvantages

  • Expensive
  • Lack of keyword list management

#2. KWFinder - the best keyword research capability

KWFinder Keyword Research and Analysis Tool

Official Website

KWFinder is a search engine optimization tool that focuses on specific keyword research and recommendations.

Identifying the right keywords and search results is one of the most critical aspects of an effective SEO strategy for you to get to your desired search results page. While not as extensive a feature set as SEMrush, KWFinder is probably one of the most valuable standalone keyword analysis tools available.

Developed by Mangools, a provider of search engine optimization and online marketing tools, KWFinder offers a free program suitable for the smallest of small and medium-sized businesses and individuals.

Every 24 hours, you get five free keyword queries and 50 relevant keywords per search.

In addition to KWFinder, Mangools offers three other SEO tools that go along with it.
SERPChecker : for keyword analysis in Google search engine results pages (SERPs)
SERPWatcher : for tracking keyword rankings.
LinkMiner : Used to analyze backlinks.

Mangools is restructuring its pricing and plan structure so that you get 4 SEO tools for one payment.

Mangools is reorganizing its pricing and program structure, and you can get a single payment 4 Th Seo Tools
The planBasicPremiumAgency
Annual Paying Prices$29.90/month$39.90/month$79.90/month
Monthly Paid Price$49.00/month$69.00/month$129.00/month
KWFinder — Keyword Research
Per 24 Number of hours queries1005001200
Number of keyword recommendations200700700
SerpChecker — Serp Analysis
Per 24 Number of hours queries1005001200
SerpWatcher — Rank Tracker
Track the number of keywords2007001500
Track Number of Domain NamesUnlimitedUnlimitedUnlimited
Update FrequencyEvery dayEvery dayEvery day
LinkMiner — Backlink Analysis
Per 24 Total number of hours queries2000700015000
Account Management
Number of devices logged in at the same time1310

You don't have to be an SEO expert in any way to use KWFinder. The user experience of this tool is effortless. All queries always start with a simple search box and don't require any other settings.

When entering keywords, you can choose a specific language, country, or city. The optional city is a handy parameter for SMBs that want to get traffic in local search.

By contrast, most other tools can only filter by country/region. You can also import a list of keyword queries if you find it too troublesome to enter them one by one.

With long term keyword research as its foundation, KWFinder has earned a reputation as one of the best search engine optimization tools.

Whether you are an SEO expert or a marketer, you will be satisfied with the query process, relevant keyword identification, SERP mapping, and keyword management feature it offers.

The limited feature coverage of KWFinder makes it more of a complementary tool to SEMrush.

But even when used independently, its value speaks for itself.

The addition of SERPWatcher brings continuous rank monitoring and tracking capabilities, while LinkMiner makes up for KWFinder's lack of backlink analysis.

With a low price and new features introduced regularly, KWFinder is an SEO tool that every business and individual should consider.

Advantages

  • Powerful keyword search function
  • Affordable
  • Keyword list and management functions
  • Detailed related keyword suggestions
  • Google SERP specific keyword tool
  • Rank tracking with the new SERPWatcher tool

Disadvantages

  • Limited keyword results query
  • Other features are weak compared to the powerful keyword research and analysis technology

#3. SpyFu - the excellent full-featured SEO toolkit

SpyFu - Competitor Keyword Research Tools for AdWords PPC SEO

Official Website

SpyFu is a near-perfect SEO product that offers an easy-to-use interface along with a rich feature set.

It is an ideal platform to help you grow quickly, whether you are a seasoned SEO professional or a casual business user.

All package plans include an unlimited number of search results, domains, keywords, keyword groups, backlinks, and search results for comparison with competitors - that's one of the big reasons we ranked it first.

The unlimited search volume makes this tool even more attractive for ad hoc keyword research attractive for ad hoc keyword research.

When companies want to develop the best search engine results pages (SERPs) through optimization strategies, conducting targeted keyword research is essential to improving page ranking.

SpyFu provides you with powerful keyword recommendation and management features.

SpyFu differs markedly from KWFinder and Ahrefs in creating and constructing keywords and the metrics of the results.

Instead of using page ratings and domain ratings to develop keyword lists and difficulty statistics, SpyFu uses a more explicit metric - the value of the keyword. After searching for a keyword, another navigation bar appears at the top of the results page to further break down the search results.

You can then take a more in-depth look at relevant keywords, advertiser history, ranking history, backlinks, keyword groupings, and SERP analysis.

To provide CPCs keywords, SpyFu breakdown daily and monthly costs and, for that keyword, how many advertisers have appeared in the past year.

SERP analytics breaks out each URL in the search results page, and while KWFinder provides a more detailed breakdown in this area, SpyFu focuses more on monthly costs -- which may be necessary to your business.

SpyFu is a well-designed SEO tool that contains metrics and features specifically designed for sales, online marketing, and digital advertising.

It is probably one of the best choices for all types of trade companies.

Advantages

  • Full suite of core keyword search and management tools
  • Smooth user experience
  • Interactive Reporting
  • In-depth PPC/CPC and paid advertising metrics
  • Backlink Tracking
  • Ongoing website monitoring
  • Infinite search results
  • SEO Campaign Management

Disadvantages

  • No web crawl function available
  • Advertising metrics can be confusing for novice SEO users
  • Chinese website is not supported

#4. Serpstat - affordable SEO & PPC tool

Serpstat — Growth hacking tool for SEO, PPC and content marketing

 Official Website

When it comes to search engine optimization, especially keyword research and backlink analysis, we generally focus all our attention on SEMrush and KWFinder. But after using Serpstat extensively over the past few weeks, we realized that it is an amazing tool. Most impressive is the easy to use user interface and the ability to track key SEO metrics in real-time.

It is a platform that can perform automated search engine optimization such as rank tracking, backlink analysis, keyword research, and more. It is also one of the few SEO tools that offer multiple language keyword research, but the depth of support is quite limited.

If you haven't heard of Serpstat, there may be some essential information you need to know about this tool.

  • Serpstat was founded in 2013 and started as a keyword research tool. But since then, it has slowly evolved into a comprehensive SEO and PPC analysis product.
  • Their database has over 100 million keywords (the vast majority of which are, of course, in English), 180 million ads, and 200 million search suggestions. With constant updates and improvements, the database is similar to that of significant SEO companies such as SEMrush.
  • You can get Google data for 16 regions: USA, UK, Canada, Australia, Germany, France, Spain, Lithuania, South Africa, Ukraine, Russia, Kazakhstan, and Bulgaria. 
  • Also, it provides data on Yandex (the largest Russian search engine) rankings in Moscow, St. Petersburg, and Ukraine.
  • Serpstat is being used by over 30,000 online marketers worldwide, including SEO and PPC professionals, marketing managers, and writers.

The most popular SEO tools on the market seem to have agreed on monthly pricing for their basic plans, and these tools have earned enough market share and reputation as a way to keep prices in check. 

But if you're a blogger just starting, then their high prices may prevent you from taking these products seriously. Despite offering a free trial period, you often run into some limitations in evaluating their true potential. 

With Serpstat, you won't have such problems, all their plans have very competitive prices, and you can choose the one that suits your needs. serpstat even offers a free forever plan that allows you to perform 30 searches and review 100 pages in a month.

Details of each plan
PlanPersonal EditionCommercial Edition
Plan APlan BPlan CPlan DPlan EPlan FPlan GPlan H
Monthly Paid Price$19/month$69/month$149/month$299/month$499/month$999/month$1499/month$2500/month
Search Analysis
Number of queries per day300400060008000120002500010000001000000
Number of results per report1001500040000500007500010000010000001000000
The deepURLAnalysis
Missing keywords
Related Keywords
APIAccess
Per secondAPIMaximum number of requests1101010101010
google.kzAccess
Location Tracking
Track keywords200700200050007500150003000060000
Domain names tracked in the project10No limit.No limit.No limit.No limit.No limit.No limit.No limit.
Track Competitors' Domain Names
Backlink Analysis
Number of queries per day1008001200160024005000100000100000
Number of results per report1001500040000500005000050000100000010000000
Real-time auditing
Number of pages200001500004000001250000250000050000001000000020000000
Additional Features
White Label Report
Brand Report
Keyword Clustering and Text Analysis400012000250004500085000125000200000
Projects tracked, analysed, audited10205070100100010001000

Since Serpstat offers a variety of useful features, it may take some time to learn. If you are a beginner, it is even more important to dive in. 

This may be the first SEO platform you come across, and although the learning curve is a bit steep, you will eventually be attracted to the impressive user interface. If you migrate from other SEO tools such as SEMrush to Serpstat, it may take a few days to get used to it. But the payoff is well worth it, and Serpstat will give you more and more pleasure after a long time of use.

Successful businesses have one thing in common: they provide excellent customer service, and Serpstat's customer support team is knowledgeable and offers various resources so you can become an expert in using their tools. They even have a Serpstat Academy - a free online learning center where you can learn more about keyword research, competitor analysis, and all levels of SEO techniques from basic to advanced.

The core function of SEO tools is to provide accurate data for keywords and backlinks so you can create better content and drive traffic to your website accordingly. serpstat does a great job -- keyword research, PPC analysis, and competitor research. You can find new keyword opportunities, content ideas, analyze PPC campaigns, and perform in-depth competitor research. A starting price of $19/month makes it one of the most affordable SEO tools on the market.

Advantages

  • A lot of useful training and learning materials are provided so that you can fully grasp how to use this tool
  • Better rank tracking capabilities than most SEO tools
  • Easy to use interface
  • Quality customer support services

Disadvantages

  • Limited keyword support for other laguages
  • Data cannot be sorted by variable
  • Lack of ability to perform local SEO analysis for all countries

#5. Ninja Outreach - excellent email marketing tool

Influencer and Blogger Marketing Outreach Software

 Official Website

To become successful in blogging and content marketing, you need to build a wide range of connections and know the most influential movers and shakers in the industry. Making these connections can bring you more visitors, social shares, and a more extensive subscriber network.

Ninja Outreach is an influencer marketing-focused software that allows you to search out many well-known blogs or bloggers based on different keywords, organize them into lists, and eventually send out emails using custom templates software. If you've ever used Excel spreadsheets, separate CRM software, and a variety of different tools to manage outreach campaigns, it will be much easier to use Ninja Outreach, which allows you to do all of these things in one tool.

This marketing software offers web and desktop versions of the application, which both have 4 main functions.

Exploration.

This is probably where you'll spend the most time. It searches out a variety of different influential blogs and websites and then extracts all the data on the site. You can view site details, contact information, social shares, SEO metrics, and more. Once you get this data, you need to save them to a list.

List Management.

No real tasks are going on in this section. You can create or edit lists. One of the excellent features is exporting the people on the list as an Excel spreadsheet.

Prospects.

This feature gives you a comprehensive view of all the prospects in any given list, enabling precise marketing through email.

Manage Templates.

This is one of the most important features where you create various email templates. Ninja Outreach uses extracted data (e.g., name, email, page URL, etc.) to populate to match potential customers. This allows you to produce personalized emails quickly, without having to copy and paste a lot of information.

Isn't that, too, shabby? If you are interested in this, then it is practically what it is. But if used correctly, you can use it to find the most precise prospects. Also, handling all these different tasks in a single tool is a big selling point.

Ninja Outreach is likely to be one of the most useful marketing tools, and it's like a combination of a CRM, a promotional marketing tool, and a blog search engine.

Advantages

  1. Easy to use
  2. Cheap price
  3. Provide web and desktop applications
  4. Excellent information search and filtering capabilities

Disadvantages

  1. Features seem a bit shabby
  2. Lack of network tracking tools, so you can't see the effectiveness of each campaign

#6. Long Tail Pro - focus on long-tail keyword research.

The Best Keyword Research Tool for Long Tail Keywords LongTailPro

 Official Website

Are you looking for an automated system to deliver profitable keywords? When building a website where the natural search is the primary source of traffic, one of the biggest challenges is finding the right keywords to drive traffic and then boost rankings and generate significant revenue. SEMrush described earlier, can be great for this purpose, but Long Tail Pro can do a much better job in long-tail keyword research.

It is a desktop keyword research tool that runs on Adobe Air (for Windows and Mac operating systems). One good thing about Long Tail Pro is that you don't have to be an SEO guru to master it quickly. The interface is so simple and straightforward that even a novice will get used to it quickly.

Long Tail Pro is more than just a keyword research tool, as it contains a large number of useful features, the following of which may be of interest to you.

  1. Creating multiple projects: you can create different campaigns for different sites, helping you better organize your content.
  2. Generate additional relevant keywords based on the keywords you enter.
  3. Exporting data via Excel spreadsheets.
  4. Finding high CPC long-tail keywords, ideal for increasing AdSense revenue.
  5. Find an available domain name: If you are creating a blog, then register the domain name using the available keywords suggested by Long Tail Pro.
  6. Checking keyword rankings in Google, Yahoo, and Bing.
  7. Keyword competition check.
  8. Bookmark the best keywords.

With Long Tail Pro, you'll learn how to find less competitive keywords in dominant areas, how to do keyword research correctly, how to turn your research into profits and analyze any top 10 result pages. All of these great features start with just one random keyword that you enter.

Advantages

  1. Excellent long-tail keyword search capability
  2. Great for finding high traffic, low competition keywords
  3. Easy to use desktop software
  4. 30-day money-back guarantee
  5. Disadvantages
  6. Long time consuming when calculating a large number of keywords (about 2 hours for 800 keywords)

#7. SE Ranking - Affordable SEO software designed on the cloud

SEO Software for 360° SEO Analysis of your Website

 Official Website

SE Ranking is a cloud-based platform designed for search engine optimization and online marketing professionals. 

A complete set of tools includes website checking, competitor analysis, website ranking, keyword suggestions and grouping, backlink monitoring, automated professional reporting, and more. 

SE Ranking offers a wide range of additional features such as white-labeling and marketing plans in addition to standard SEO, designed to take your professional digital services to a whole new level.

Most of the great full-featured search engine optimization tools on the market can be too expensive for many people who want to research SEO. 

Still, those advanced tools have a high barrier to entry, making it difficult for people to appreciate SEO's appeal. Fortunately, SE Ranking offers the same features as advanced SEO tools, but without draining all the bills from your wallet.

In terms of ranking tracking, SE Ranking is one of the best tools that you can use to monitor the ranking position of the targeted keywords that your website is in and the success you have achieved in attracting quality backlinks. 

Another benefit is that with the useful information it provides, you will have the opportunity to modify your targeted keywords and find new keyword tips to get more targeted traffic.

SE Ranking offers a wide range of tools that can simplify your SEO efforts and improve your website's performance. One thing to always remember is that the higher the search ranking, the more likely people will visit it. 

That's why you need to know in detail about your website traffic, rankings, backlinks, and some other metrics.

You'll get all the features that are essential for an optimized SEO strategy. The degree of openness depends on the price you can afford

You will get all for optimizationSeoThe indispensable function of strategy, the degree of openness depends on the price you can afford
The planPONALOPTIMUMPLUSEnterprise
Minimum price$4.2/month$18.6/month$42.5/month$90/month
Track the number of keywords5025010002500
Track the number of sites510No limit.No limit.
Number of Audit Pages500025000150000250000
Monitor the number of backlinks100050002500075000
Backlink Browser
Keyword grouping
CompetitorsSEO/PPCResearch
SeoPage audits
Marketing Program
Report Generator
SMM: Analysis and Management
Subaccounts
Page Modification Monitoring
White Label
API

SE Ranking allows you to manually and automatically monitor mobile and local website rankings on different search engines, like Google, Yahoo!, and Bing. 

A major advantage in this regard is that you can view the performance of selected keywords in any target area.

Regarding SEO reporting, SE Ranking provides you with all the tools you need to check your own website ranking history data to give you the opportunity to improve your SEO strategy effectively.

You can drag and drop the modules you wish to display, including rankings, traffic, competitors, site audits and performance-based budgets.

 The generated reports can be regularly emailed to a selected email address.

Competitor research provides a way to specify the keywords targeted by a domain name, which can be used to determine competitors' tactics in their paid advertising.

 It also allows you to identify those potential competitors based on the performance of your targeted keywords in paid and organic results. 

This information will help plan strategies for keyword research, as well as the direction of your company. 

In addition to helping you identify your main competitors, SE Ranking can also track their website rankings.

All in all, SE Ranking is a web-based search engine optimization software with the features included in advanced SEO tools at a very low price. They offer a 14-day trial period that allows you to test all the available tools for free.

Advantages

  1. The most affordable full-featured search engine optimization tool on the market
  2. Online marketing plans can make SEO easier for customers to understand
  3. Very useful SEO report
  4.  Regularly track your keyword rankings as you require
  5. Disadvantages
  6. Difficult to compare competitors' keyword analysis side by side
  7. For the Personal Edition, a limited number of keywords are tracked
  8. The backlink monitoring and keyword suggestion tool seems to be in the development and optimization stage. It will take some time to be perfect.

#8. SEO Reseller - one of the best SEO outsourcing service providers

The HOTH Grow Your Business With SEO, Content, PPC

 Official Website

Imagine this: an existing client asks for SEO services -- and you readily agree because you don't want to lose the business. 

Sure, you may not have enough SEO expertise, but I think it may not be that difficult. 

Until months pass and you're still struggling to get backlinks and organic traffic, but the client has become frustrated, and your own team is dissatisfied with this inept business.

This is the story of what happens to too many agencies -- they either offer SEO services but don't actually know how it works, or waste time learning SEO instead of focusing on their core competencies.

Until the perfect solution like SEO Reseller finally emerged, that is, which outsources the entire optimization process to a trusted expert, giving you more time to acquire new clients. 

When used properly, it's a win-win for everyone involved.

SEO Reseller is an agency that specializes in search engine optimization, offering its services to clients as a white label. 

They usually have extensive relationships with publishers, contributors, and authors to easily get massive quality backlinks. More importantly, they have a team of contributors to help you produce content. 

With SEO Reseller's professional outsourcing services, you can provide high-quality SEO services to your clients without having to hire any SEO experts.

Although SEO tasks are not always simple, and search engine ranking strategies are updated frequently. There are 3 main reasons you need to purchase SEO outsourcing services.

SEO is very expensive.

According to a study by Credo, the average SEO consultant charges an average of $173 per hour, and while you can easily find SEO consultants on Upwork who charge less than $25 per hour, the actual results are likely to be adversely affected.

SEO is a key service.

Search engine optimization is important because it can directly benefit businesses in both the B2B and B2C sectors. a survey by Ascend2 found that SEO ranked second (after email marketing) among all the most effective B2C marketing strategies.

SEO is becoming more and more complex.

The complexity of SEO depends on the complexity of Google's algorithm.

 If Google still relies on anchor text and backlinks to determine rankings as it used to, you can do SEO with lots of keywords and backlinks. But it has evolved to the point where Google's search algorithm has become one of the world's most complex codes.

 It already has 2 billion lines of code in 2015 alone. This will become even more complex in the future as dozens of services (Android, Gmail, Drive, Docs, Google Plus, etc.) are tightly integrated with Google. 

All of this means that the job of SEO is more difficult than ever.

By now, you probably know the fundamental reasons for using an SEO Reseller. Still, there are many benefits beyond that: you can focus on your core competencies, get scalable results, work with experts, get on-demand services, etc. SEO Resellers often operate like a traditional SEO agency. 

You can choose to use them for various SEO services, including but not limited to: on-page review, keyword research, link building, local search engine optimization, and content creation, among others.

Advantages

• Simple and easy to use control panel

• Rich one-stop SEO solutions

• Provide high-quality content creation services

Disadvantages

• Expensive

#9. The HOTH - the most extensive SEO outsourcing service provider

SEOReseller, White Label SEO SEO Outsource Provider SEOReseller

 Official Website

Like SEO Reseller, The HOTH is a well-known SEO service provider that aims to provide white label SEO solutions for clients.

HOTH services, including link building, blog posting, guest posting, press releases, local SEO, on-page SEO, and others.

You can even have a one-on-one consultation call with them to discuss detailed needs and target keywords to pursue. 

They will also assign you an account manager if you require a regular subscription service and need assistance.

HOTH offers a wide range of service options to correspond to your various needs.

HOTH X

HOTH X is the first time this company has launched a fully managed SEO service in order for you to get the quality, most targeted traffic possible. Over the past 7+ years, they analyzed a lot of data to understand the viability of each approach and then put everything they learned into HOTH X - a product that is the pinnacle of all their data, knowledge and experience.

HOTH Stars

Customer reviews can enhance or destroy your online reputation. Unfortunately, most motivated customers tend to leave negative reviews. With HOTH STARS reputation management software, you'll be able to get more positive customer reviews on any website of your choice and deal with those unfavorable messages privately!

HOTH Blogger

HOTH Blogger is one of the easiest ways to regularly post articles to your blog, and they have created amazing blog writing services that can provide highly relevant, well-argued, quality and professional article content based on your needs.

HOTH Private Vault

Getting real quality links is not easy. For the past few years, they have been building a network of reliable relationships and online deals with experienced writers. Now you can use the relationships they have built up over the years to get high quality, world class backlinks from the best sites in the world, all from the most trusted providers.

HOTH OnPage

With HOTH OnPage, they do extensive keyword research on your web pages, which in turn optimizes the various elements of your web pages and provides a full report. When Onpage SEO is performed correctly, your page rankings will improve considerably and attract more traffic.

HOTH Mega

SEO can be confusing. Trying to weave the full details into an effective, comprehensive strategy can be exceptionally difficult if you are not 100% proficient in SEO. 

After signing up for a HOTH Mega package, they'll help you with keywords, optimize tips, and even subscribe to third-party services to make sure you're on the right track.

HOTH Guest Post

This is the best way to get natural, high-quality white-hat links to your site. 

They will promote your site manually: produce a unique article on a high-quality site and link it to your page. These are enterprise-level links that most people can't get -- they add tremendous power to your site.

HOTH Link Building

Get quality content link building to improve your website's ranking in search engines.

HOTH Press

Press releases are the industry standard for high-quality white hat SEO. They turn your business or event into a high-quality article - called a press release - which is then distributed through multiple high-quality news distribution channels, including Associated PressLexis Nexis, and Comtex, to name a few. 

Hundreds of news outlets will pick up your press release and post it to their websites, resulting in numerous high-quality, diverse links from authoritative news sites.

HOTH Local SEO

HOTH Local is a smart, effective ranking machine that specializes in boosting your local search rankings.

HOTH Local Citation Cleanup

Have doubts about your local ranking results? This cleanup service will solve your doubts and improve your page ranking.

HOTH Local Blitz

Sometimes you need something more powerful to optimize for keywords, and the number one way to get that boost in today's SEO world is to get high domain home page links. They have a lot of relationships with website owners in almost every niche, and after you provide your keywords and URL, they contact these publishers and put your link on their sidebar.

HOTH Local Boost

This is the recipe you use to create your ad campaign, and they will also use a variety of ways to enhance your backlinks.

HOTH Local Rank Tracker

Knowing where you are in the search results is essential to measure the effectiveness of your SEO campaign. With this keyword tracking tool, you can update all your keywords daily to monitor the progress of your campaign.

HOTH Local Video

Did you know that YouTube is the second largest search engine? They'll turn your blog posts into short videos that you can upload to your Youtube channel and post on your blog! In addition to adding a whole new traffic channel, article videos are effective in increasing visitor dwell time!

HOTH Local Lock My Brand

This service can help you improve your reputation and ensure that your brand is available on all the top social networking sites in the world. Simply submit your username and they will manually register the profile, fill in all the details and provide you with a white label report containing all the URL and login information.

HOTH Local Credits

This is a way to convert cash into points, making it easier to budget out a portion of your company's revenue and deposit it into a HOTH account.

Advantages

  1. Wide range of SEO services from local SEO to client publishing
  2. Customized dashboard to track orders and download reports
  3. 100% white label SEO means you can order services for your own clients without having to worry about any type of branding issues
  4. Free consultation help, dedicated account manager

Disadvantages

  1. Some services are very expensive

#10. Ahrefs

Ahrefs - SEO Tools Resources To Grow Your Search Traffic

 Official Website

Ahrefs is one of the top crawlers on the market, and as a result, a leader in SEO. It maintains one of the largest backlink indexes in the world, crawling over 12 trillion historical backlinks and 6 billion web pages every day. This SEO tool also includes specific keyword research, continuous SEO monitoring, page rank tracking, page content research, and excellent domain name comparison.

This SEO tool offers 4 pricing packages, a Lite plan for individuals, and 3 other businesses. 

The good news is that if you are not satisfied with your current plan, you can upgrade, downgrade, or cancel the service at any time. Click here to see the details of each plan.

When you enter multiple keywords for a query, Ahrefs allows you to narrow your search by country, but unlike KWFinder, it does not offer the ability to break it down by city. 

Compared to other SEO tools, Ahrefs' keyword results page is probably the most basic and straightforward. 

Still, its Keyword Explorer tool greatly enhances the visual response to interactive data.

After entering the URL into the web browser tool and performing a search, you will be presented with a variety of rich web page information, including all custom metrics, organic keyword and traffic breakdowns, organic and paid searches, and a full index of all retrieved pages. 

When it comes to running fast, comprehensive website diagnostics, Ahrefs is more than capable of boasting other competitors.

Suppose you are looking for an SEO tool with specific crawling and domain analysis features to cover all the basics of basic keyword research and ongoing monitoring. In that case, Ahrefs is a very good choice. 

Although Ahrefs offers a user experience that leaves little to be desired compared to some of the better SEO software out there, and keyword management and optimization suggestions leave a lot to be desired, it is still one of the best crawling tools out there.

Advantages

  1. Site-specific and web-wide crawl functions
  2. Reliable keyword research capabilities
  3. Comprehensive domain monitoring and comparison
  4. In-depth SERP analysis

Disadvantages

  1. Limited SEO reports
  2. The Chinese description of some parts of the software is not accurate enough

How to choose SEO software

Often, individuals and businesses use SEO software to improve the ranking of their websites in search engine results, and the trick is to choose the SEO software solution that best suits your specific needs. However, this is not an easy task. The best way to start is to sign up for a free trial of some SEO software providers, which will allow you to check out the features of each system for free and see if they meet your needs.

Most SEO software offers some specific features.

Link Building

It helps you automate the link building process.

Backlink Analysis

Check incoming links for a specific page and analyze the quality of the links. Another advantage is that this SEO tool can also analyze your competitors' link building strategies, and you can improve your own website rankings accordingly.

Keyword Research

Before the advent of this tool, keyword discovery was done by hand, while now it is done by SEO software.

Technology Optimization

This tool will scan your site and check for inconsistencies. By looking at all pages, links, status codes and metadata descriptions to provide you with what needs to be improved and a more detailed optimization report.

Ranking Tracking

Helps you track the position of links in search results pages so you can improve your own SEO strategy.

Content Optimization

Provide fresh writing ideas and make sure your content is fully optimized before publishing.

Benefits of SEO software

A successful search engine optimization strategy should start early and you need to maintain it consistently with good focus. Since competition is fierce in all industries, a website with good rankings in search engines has become the key to business success.

SEO software solutions offer the following practical benefits.

  1.  Ongoing sales opportunities
  2. Opportunity to outperform your competitors
  3. Adjustable solutions that can withstand changes in search engine algorithms
  4. Connect with customers on multiple devices (mobile and desktop)
  5. Diversified communication channels and potential customers
  6. Attract customers through relevant content
  7. Realize global business
  8. Increase brand awareness
  9. Impressively high rankings lead to higher visitation

Fiverr - the SEO outsourcing service platform worth trying

Get Everything You Need Starting at $5 - Fiverr

 Official Website

Fiverr is currently the most popular freelance marketplace where anyone can buy and sell services for $5, hence its name. the company started operations in 2009 and has grown exponentially since then, now completing about 10 million transactions per year.

Of course, many sellers on this platform offer SEO services for as little as $5.

Fiverr Services

You can find a wide variety of SEO services on there, including outbound link building (.edu/.gov domains are available), website optimization advice, article writing, Google ranking, and more. 

Note that most sellers only offer anchor text keywords or article writing services in Latin alphabet (e.g. English, French, German, etc.). 

The quality of sellers varies, with better services coming at a higher price.

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