Thinking about committing to the YouTube world for your business? Considering that up to 300 hours of videos are uploaded to the platform every minute, it's a smart move. But it doesn't seem as easy as learning how to create a website, don't worry, we'll provide you with some basics to get your YouTube channel up and running.
It's time to put on the director's hat, and here are the steps needed to launch a YouTube channel.
1. Start with the basics
The first thing you need to do is create a business channel, and YouTube makes it so easy that with a few clicks of a button, the new channel is ready to go:.
- Login to YouTube and click on the user icon in the top right corner of the screen
- Click the gear icon to go to YouTube settings
- Click on the Create New Channel link
- Enter the brand account name and click the Create button
- Fill in cell phone number and verify by SMS/phone
2. Fill in the profile
Next you need to fill out the channel description, where you should describe your brand and what viewers expect to see on the channel. Also, this is a great place to add links to your website and other social media, and the description will appear in multiple places on the channel, so make sure you do your best when filling it out!
3. Communication Art
When you visit your YouTube channel, you will immediately see the big eye-catching banner at the top, which is your channel picture and the main area to promote your brand.
You can make the channel image as extravagant or minimal as you like, just make sure your brand is the focus, as it will be the first impression people catch their eyes. Fortunately, even if you are not an experienced graphic designer, there are a variety of tools you can use to get started.
4. Know your market and content
Creating a YouTube channel is certainly not just for fun, so you should have more than enough resources to work with and be able to handle video content in a variety of ways.
If your product is very complex and you want to make it more understandable to your customers, then video tutorials may be the ideal choice. Want to show off great customer reviews? Product testimonials are good for that! Of course, doing both is definitely better! This way, your channel can use a variety of content in order to resonate with different audiences.
5. lighting, camera, trailer
As with channel images, you'll also need to create channel trailers - usually short and sweet that will give viewers an idea of who you are, what your business is, and what they might see in the future.
6. upload the first (official) video
By now, you've probably done a lot of research on that first video, and if have mastered the channel trailer, it still needs some practice! Now it's time to take action.
After carefully shooting and editing your first video, you're ready to upload it. Since YouTube relies on video uploads, you'll find the upload option at the top right of your screen after logging into your account.
7. Optimize search
When uploading a movie, the system asks for a title, description and tags, which are essential components that help make your video appear in YouTube search results!
As with SEO (search engine optimization) for websites, YouTube has its own set of parameters for you to optimize to improve your search rankings. Use keywords to describe your videos and business and do your best to fill in those sections. Keyword-rich (but not redundant) titles and descriptions can take a long time to achieve, but over time, eventually you'll find the best way to handle (and make money) for yourself.
If your videos are optimized for YouTube, this result can be extended to search engines as well. As a Google-owned product, YouTube is tightly integrated with the search giant, and if done correctly, you will find your videos ranking high on both YouTube and Google.
8. Regular updates
Create a channel, upload a video and then completely ignore it, then don't expect success. Running a successful YouTube channel takes a lot of time and effort, and viewers expect regular updates to the channel they subscribe to, so after uploading your first video, make sure you plan the next few videos.
Not sure if you only have time to shoot videos every week, every two weeks? No problem! Set aside a day to shoot multiple videos and then post them on a set schedule.
9. Integration of channels into websites and social media
You have a website, and now a YouTube channel, it's time to share your own videos.
The website should be the first stop, and you can add YouTube videos to the home page of your website, which is one of the first things visitors will see! Plus, if you have a blog on your site, YouTube videos can now come right at home, embed them directly into a new blog post, or even send out a newsletter to tell site subscribers!
10. Interaction with fans
YouTube wouldn't be what it is today without viewers actively watching and engaging with the video content we create, so be sure to check back!
You need to build community around your channel, and interacting with your audience is a very important step. Reply to comments, ask and answer questions, and most importantly, listen to what they have to say! Viewers want to see your content, so pitch in and give them what they want.
11. consider investing in YouTube ads
Ready to take it to the next level? At some point in the future, you may want to consider investing in YouTube ads to further expand your brand awareness. Even if you're not sure where to start, you can find the right direction with a wealth of information.
While not necessary, YouTube ads are likely the perfect partner. Just remember that with the right combination of content and engagement, your followers and traffic will grow naturally, with YouTube ads serving as the icing on the cake.
12. Analyze, optimize, repeat
Even after you've done your best, you can still do better. After getting your feet wet on the channel, it's time to get a general idea of the results. YouTube analytics tools will help you and guide you on how to optimize your videos for the future.
With Google Analytics, you can gain insight into the users who are watching the video to further understand your target audience. In addition, you can better understand why one video may be performing better than another.
The only question is, which side are you going to pick?
Let me know in the comments.