How to Write an Awesome Blog Post for Traffic and Conversion

How to Write an Awesome Blog Post for Traffic and Conversion
How to Write an Awesome Blog Post for Traffic and Conversion

It takes time, effort and practice to become a good writer. But if you want to learn how to write blog posts that will attract new visitors and maintain existing readers, this article can help you make significant progress immediately.

I've been blogging here for over 2 years, and in the process, I started by figuring out how to create a blog and gradually perfected the writing process. In the last year, Top Ten Reviews has attracted over 2 million readers.

Google Analytics Traffic Statistics

To make the articles easier to navigate, I created a table of contents below so that you can jump to the place of interest and start reading by clicking on the menu title.

  1. 1. know your audience groups
  2. 2. Give a nice title to each article
  3. 3. Engage readers from the start
  4. 4. Use the article to answer the questions
  5. 5. tell a fascinating story
  6. 6. make the article easy to navigate
  7. 7. Invest in sophisticated design
  8. 8. Be authentic in your writing
  9. 9. make the page layout suitable for mobile access
  10. 10. Quality over quantity
  11. Some things are not as easy as they seem, and let's face it: there are countless uphill battles ahead for bloggers who want to grow or even maintain their traffic. Right now, Google (and Baidu) are sending less natural traffic to sites, even cannibalizing their own advertising revenue, in order to keep users in the resources they control, or to provide instant answers in the form of curated summaries of such and such.
  12. Most importantly, social influence and engagement on major platforms such as Facebook, Twitter, LinkedIn, Zhihu and WeChat are on the decline, with most posts actually receiving less than 4 social shares and 0 backlinks according to the latest blog statistics.
  13. Not surprisingly, the competition for eyeballs is intensifying, with more than 4 million new blog posts published on the Internet every day. It's a marathon race to provide readers with well-researched, genuinely useful and transformative content. That's why it's critical to learn to write blog posts that outperform the competition in the new year.
  14. Although there is more competition than ever before, the opportunities are still there. If you are willing to put in the time and effort to learn to write blog posts and are able to balance writing for fun with problem solving well, then you will easily outperform most of your competitors in the industry.
  15. So, what should bloggers do now?
  16. To answer this question, we've put together this guide on how to write blog posts, increase visitors, build an audience, and more. But first, if you're completely new to blogging, we've also got the appropriate primer. In fact, getting your blog online and optimized is the first step in learning to write posts, and our series of tutorials will help you be in the best position to attract thousands of readers in the near future.
  17. Next, let's dive into this guide and start attracting more traffic to your blog today.
  18. know your audience groups

Before you start blogging, you need to choose an appropriate area and identify a series of topic ideas that will really get your readers' attention; writing like a conversation helps find common ground. In order to bring value to your readers, you need to write about things they want to know, not just things you want to tell them.

  1. How to decide the theme of your blog
  2. Do you really know what topics your readers are interested in?
  3. If the answer is no, then this is your most important task at this stage. Remember, understanding your audience is a much different opportunity than conducting keyword research. The goal is not to figure out which topics are more popular, but to find out what your audience wants to know as it relates to your own interests.
  4. Anyone can spend ten minutes researching which keywords are getting a lot of search traffic (common tools include Google Keyword Planner, Google Trends, Baidu Index) and then start writing articles to follow those phrases, however, this is not the way to build a real relationship with your readers and keep them coming back for more opportunities.
  5. Google Trends
  6. Short-term hot topics will only bring you instantaneous traffic, and search engines are becoming better and better at showcasing the best, most reputable, and trusted authority content. Therefore, we never publish hot news, but rather look for topics that have long-term significance. To achieve this, first answer the following questions.
  7. What are the most pressing needs of my readers in the long run?
  8. What are their biggest concerns right now?
  9. What level of skills and experience do they have?
  10. What are the commonalities in their areas of interest in general?
  11. What kind of goals do they have?
  12. Can I share some unique tips?
  13. If you take the time to survey your readers and really understand where they are coming from, it should be easy to write articles that meet their needs. On a more granular level, here are some strategies to reveal the topics readers want to know most about.
  14. Ask them: It may sound too simple, but communicating directly with readers is probably the best way to go. Use a tool like SurveyMonkey to run online surveys, take polls on Twitter, use Helio to run design tests, or send surveys directly to readers as part of your email marketing efforts. Either way, when you take the time to ask meaningful questions, you're sure to get valuable answers.
  15. Using Google Autocomplete: Too few readers? Try using the Google autocomplete feature. When you start typing a phrase into the search box, Google will display different search suggestions based on millions of other related searches, which can provide you with the intent of a large number of relevant users to fully address the questions readers are asking the search engine.
  16. Research what people are asking on Zhihu or Quora: when you type in a relevant topic, you will always see millions of relevant questions and answers, which can help you discover exactly what information your readers want to know.
  17. Learning to write content that people actually want to read starts with getting to know them, and in the long run, the more connected you are to your readers, the more authentic your content will be.
  18. Give a nice title to each article

Headlines are marketing tools in themselves; they represent your blog posts on social media platforms, Google/Baidu search results, and in emails. Headlines are shaping people's initial perceptions even before they start reading the article.

So, how do you write compelling headlines that encourage people to click, read and share? Let's start with a quote from a great marketing mentor.

Good ideas come from bad ideas, but only if there are enough of them.

Good ideas come from bad ideas, but only if there are enough of them.

Seth W Godin

While it's important to spend time on your headline, you shouldn't over-indulge in it to the point where you waste a lot of time trying to find the perfect one, resulting in a blog that displays a blank page for a long time. Instead of spending hours, start with a simple headline and change it later when you find inspiration. In order to write a compelling headline, here are some useful tips.

  1. Use of numbers: using the year (or month) in the title makes it more visible in natural search results and communicates to the reader that the article is up to date.
  2. Include targeted keywords: indicate the core content of the blog post that can help search engines and readers better understand the intent of the post.
  3. Experimentation with brackets: using (brackets) to include a portion of a phrase helps to attract more clicks on the search results page.
  4. Write a secondary keyword: for example, "Vultr: The Best VPS Hosting Provider", with a colon followed by a further explanation of the topic in order to give the reader a quick and specific first impression.
  5. Just start writing and the headline ideas will keep coming as you go deeper into the content. Curiosity is one of the most powerful human emotions, and how effectively you use it depends entirely on your ability to balance it. The trick is to provide enough information to prompt people to learn more, but not so much that they lose interest.
  6. Finally, make sure you optimize for search and social, which will be the main sources of traffic, so you need to focus on how to post titles on these platforms:.
  7. Is your title exciting?
  8. Will it stand out in the noisy Facebook stream?
  9. Does it contain a selection of images that people like to click on in Pinterest?
  10. Engage readers from the start

You only have the opportunity to have one sentence, two at most, to engage your readers and keep them reading the post. Just like meeting someone for the first time, it's important to make a good first impression in your blog, and here are some interesting tips.

Ensure the use of.

  1. Colorful language
  2. Opening with beautiful statistics
  3. Start with a quote
  4. Use a dramatic or humorous tone
  5. Utilize eye-catching paragraph formatting (e.g., bold and italic)
  6. Try to avoid.
  7. Use of clichés
  8. Ignoring the importance of the introduction
  9. Straightforward statements
  10. In this age of attention deficit, people are tired of wasting time on unfocused articles. So instead of enticing readers to read the full content before they get the answer, provide them with the answer immediately and then take your time to explain why (and go further in depth for those who are particularly interested). The faster you connect with your readers, the more confident they will be that they will find the information they need in your blog, and the more likely they are to delve into your work and share it with others.
  11. Answer questions with blog posts

Google does a great job of understanding people's search intent.

Today's articles are no longer just about providing content that matches the phrases people are searching for, but also about providing satisfying answers to their questions, challenges, and worries. This has led to a growing number of zero-click searches that highlight powerfully curated summaries, paid ads, knowledge panels, geolocation, and other information that can answer search queries without sending users to third-party sites. In the eyes of search engines, your blog has gone from a target to a data source.

Search for a restaurant, for example, and you might find a knowledge panel with ratings, location, hours of operation, and top dishes, while the actual URL of the restaurant is located near the bottom of the Featured Summary. While this is a better, faster and easier way for users to find the answers they need, it is very bad for bloggers who want to control the reader experience.

But that's not entirely bad news. The advent of Featured Summaries and Knowledge Panels means you have a lot of new opportunities to get creative and break into these high-profile search results to outperform your competitors and attract the most loyal readers. In addition, it's a great way to capture the boom in voice search traffic growth brought on by Amazon Alexa, Siri, Google Assistant, and Cortana.

Keep in mind that successfully adding Featured Summary to your blog posts requires more than just implementing these formatting best practices, there is more waiting for you to do as Google takes into account many other factors such as the number of quality backlinks, page load speed, site authority, etc. Nonetheless, you should always keep your eye on this feature, as the benefits are huge, and here's how to get a Featured Summary.

  1. Figure out what people are asking (by looking at the results of suggestions on Google, Zhihu, Quora, etc.)
  2. Ask questions in the title of the blog post (using the appropriate H1, H2 and H3)
  3. Use the same format to create a structured hyperlink menu near the top of the article
  4. Link each menu item to the corresponding subheading below to make the article easier to navigate
  5. Briefly answer frequently asked questions related to the search phrase (use Q&A format)
  6. Instead of spending money on cheap strategies to get more traffic, learn how to write blog posts that are 10 times better than your competitors. One of the most common mistakes we see (especially with new webmasters) is that they want to get quick end results and are willing to try every ranking trick and hack on the web. Many bloggers do this instead of facing the cold, hard truth: in order to get more readers to your site, you need to write quality articles that can actually solve people's problems better than anything else on the Internet.
  7. tell a fascinating story

Humans have been telling stories for thousands of years, and for good reason. Stories help stir emotions, make connections, and make us more likely to remember, and these three reasons alone are reason enough for you to learn a form of writing that is written in a storytelling format so that readers can walk with it.

People come to your blog for entertainment or answers, and stories can easily serve both functions. Sharing your own true story will set you apart from a thousand other generic posts and help you connect more deeply with your readers. With this frame of reference in mind, you can consider blog content based on questions such as.

  1. What is the main line?
  2. How are the roles assigned?
  3. What happened?
  4. What is the climax of the story?
  5. How do you get people to return next week?
  6. There's no need to mimic a movie plot, but over time you should weave a common theme into all your posts that will help unify your blog content and keep readers moving along the path to increased loyalty. If you are not sure where to look for inspiration, start with the following steps.
  7. Your own experience
  8. Your fan experience
  9. What you've already read
  10. Content you create yourself
  11. You can even collaborate with readers to write a story
  12. Every great story must have 4 characteristics.
  13. Keep it simple and easy to understand: An overly complex or convoluted story is difficult to remember, let alone write out. Keeping stories simple helps increase reader engagement and makes it easier to get the message across.
  14. Memorable: what good is a plot if people barely remember any of it? Great stories should be remembered and retold, and vivid language and exciting scenes are more likely to create a sense of the picture
  15. Compelling conflict: conflict is what keeps a story moving, and its absence makes it difficult to evoke or even excite the reader's emotions.
  16. Incredible characters: You may have all the right elements, but if you lack likable (or despicable) characters, the story will struggle to have the desired effect. Please give your readers a character to cheer about and see themselves in!
  17. make the article easy to navigate

People rarely read word-for-word online, and most will just quickly scan blog posts unless they are of particular interest.

As mentioned earlier, most of us don't even read shared content at all, whether it's through social media, email, or word of mouth. Eye-movement studies show that most people only read about 20% of the text on a web page, and skimming is the new normal, so you should write in a way that facilitates this reading behavior, right?

Stick to publishing well laid out content that makes it possible for readers to actually use them. Here are some tips to help you create articles that are easy to scan.

  1. Keep paragraphs short (aim for a maximum of 3 to 4 lines per paragraph)
  2. Use simple sentences
  3. Include bulleted lists (like this)
  4. Use subheadings to divide the article into sections
  5. Use bold, italics, different font sizes and formatting for emphasis
  6. Add some block references
  7. Frequent use of images, charts and tables
  8. It can be very frustrating to consider that people won't read every word you write, but it's a fact that must be accepted. Learning to write articles that are easy to navigate will force you to focus on the key information your readers want to know, and in addition, being able to reduce redundant content will make you a stronger, more effective writer in the long run.
  9. Invest in sophisticated design

Humans are very visual creatures, keep this in mind when writing articles, and in order to capture your reader's visual attention, you should provide meaningful content. Over 50% of the brain is used to process visual information, compared to only 8% for touch and 3% for hearing.

In Blink, Malcolm Gladwell describes the system the brain uses to make split-second decisions beyond first impressions (i.e., the adaptive unconscious), constantly scanning our environment, evaluating stimuli, and making judgments based on how things look.

Since our brains place extreme importance on visual information, improving the visual appeal of your blog can help increase value and credibility. Conversely, when you write a post, a visually incorrect design can hardly attract users and can even reduce the trust and authority you gain among your readership.

Sophisticated blog design is essential to keeping readers engaged and entertained, and here are five proven ways to do so.

  1. Use lots of images: photos, illustrations, tables and charts will embellish the text and enhance your point of view. When it comes to photographs, the higher resolution images are of course the better, so get some material from the most respected galleries to reduce the tackiness.
  2. Using the right format: in addition to helping with SEO (search engine optimization), the use of headings and other tags provides vital visual structure to the content of the article and makes it easy to navigate.
  3. Optimize layout: when viewing content on a web page, people tend to scan by F-shaped patterns, and a useful design can break this pattern, but it is still a good idea to place key page elements at the top and on the left when writing articles.
  4. Increase font size: While small text looks cool, it can be difficult to read even for young readers. Larger fonts can improve reading speed and comprehension.
  5. Using spacing: i.e., the space between content and page edges, helps balance the design of the article and makes it easier to read. Leaving a lot of white space around text makes it easier for readers to understand and less visually stressful.
  6. Keep in mind that all of this should be done on a budget that you can afford, especially in the early stages of writing blog posts (and building a readership). We recommend that you use one of the best WordPress editors (such as Beaver Builder or Elementor) rather than hiring a graphic designer to create a fully custom layout, as the former already has a large number of well-thought-out, mobile-friendly templates and features built in.
  7. Be authentic in your writing

In today's age of marketing gimmicks, fake news, and paid soft copy, people are more skeptical than ever and trust in brands decreases year after year. Consider this: we are inundated with news every day, and whenever we come across similar information, we choose to quickly skim over it.

Blog posts are built on trust, not on fancy marketing tactics to get eyeballs. Authenticity can help you stand out and benefit you in 3 main ways.

  1. Increase engagement: people are always hungry for real interaction, be honest and dedicated to producing blog content and the time and effort you put in will pay off more.
  2. Enhancing brand impact: unique ideas and perspectives can differentiate you from your competitors and over time, people will build trust in you, which will enhance your brand impact.
  3. Make an emotional connection: Honesty is refreshing, and even though it can get you into trouble and show your weaknesses and failures, your readers will love the honesty and greatly increase their trust in you.
  4. Social media management company Buffer is known for its authenticity and transparency. They choose to write on their blog and not only disclose information about their finances and layoffs, but also post the salaries of all their employees and even share their income figures, and this transparent approach to things has earned them a large number of loyal customers.
  5. So, how can you appear more authentic when you write blog posts?
  6. Talk like a human being: drop the corporate jargon and learn to write in a normal conversational manner. Use short phrases to convey important ideas, but avoid using Internet buzzwords, which can distract readers.
  7. Define your values: What do you stand for? What is your purpose? By living in harmony with your values and keeping your message true, you will be able to attract like-minded partners.
  8. Post about issues you really care about: don't try to follow trends or make money off of hot topics; while this may see results in the short term, people can easily spot your dishonesty. Instead, write about the issues that are most relevant to yourself and your audience.
  9. Take a clear stand: Maintaining integrity means sticking to what's right without compromise. You can't please everyone, so accept the fact that when you write articles that some people don't agree with, they won't become fans. But taking a strong stand will earn you continued respect in the long run, and the loyalty of your readers will grow with each passing day.
  10. Stay transparent: Most people will quickly advertise their successes while swallowing their failures alone, and while it may look good, it's hard for readers to make a real connection with someone who seems so perfect. Please take the opposite approach and remain open and transparent to everyone, admitting mistakes and documenting your failures.
  11. The more you practice reading and writing, the better you will become at it.
  12. make the page layout suitable for mobile access

Everyone knows that content must be visible on all devices today, but responsive design alone is no longer enough, and blog posts should be able to be distributed in more ways than ever before.

People are always on the move, and the way they use information is always changing, which means we have to relearn how to write blog posts in order to understand which way readers want to digest the content. Sometimes people may read your post on their laptops at work and then hop on the subway to go home -- which makes listening to a podcast version or watching a video much more desirable.

To accommodate these behaviors, it is critical to break down the content into different mediums so that the audience can quickly absorb it in a format that makes sense to them at the time. To begin, try converting an existing long-form article to.

  1. Video
  2. Podcast
  3. Motion picture
  4. Social Articles
  5. Infographics
  6. Slider
  7. Doing what you can to make it easy for everyone is not only the right thing to do, but it's also good for business.
  8. Quality over quantity

In the early stages of blog development, volume is key and simply posting regularly is enough to attract visitors and increase traffic.

While it is still important to maintain a regular posting pace, almost every category has now become exceptionally saturated, leading to an increasing importance of quality over quantity. To a large extent, the success of your blog will depend on your ability to stand out from your competitors. In determining how to compete with higher quality content, try answering the following questions.

  1. How do you use your strengths, experience and interests to make a difference?
  2. Can you adapt to posting articles regularly and more slowly than your competitors?
  3. Do you have specific skills that make your content more unique?
  4. Brian Dean, the man behind Backlinko, is one of the world's foremost SEO (search engine optimization) experts, dedicated to creating quality content that ranks high in search engines. He only publishes a few times a year, but each article tends to be the best content on the topic in question. In fact, one of his best SEO strategies is the skyscraper technique: find existing popular articles, make them better by improving the content and design, and explore more different media.
  5. Regular posting is still necessary to maintain and expand your audience, but it is much better to slow down and post quality content than to produce spam on a daily basis.


While competition for clicks is increasing every year and traffic from search engines is decreasing, there are still incredible new opportunities to help you expand your reach.

Increased competition doesn't mean you have to give up on your blogging aspirations; the standards that make up conversions continue to rise - it's a new opportunity to become a blogger. In order to write posts that will stand the test of time and rank high in search results, you will need to spend more and more time and effort.

Now, it's up to you to decide if the work is worth it.

But if you're like me, then the answer is yes.

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