Logos (Logos) are a useful marketing tool that can help you attract more customers. Since Logo is usually the first symbol people see when they search for a product or service in the market, in order to make a unique pattern, you need some of the best online generation tools.
To generate a professional Logo look, it is crucial to look for top online design sites that allow you to complete the task without others' help easily. With some short exercises, you can even design a unique logo for your inaugural company in a matter of minutes.
All you need is a computer with an Internet connection, and here we will show you some of the best online Logo Maker tools.
Designhill has over 1,000 logo designs and depending on specific needs, and you can choose colors, fonts, and text to match any design scheme. It's a leading crowdsourcing platform with thousands of business owners and graphic designers active every day. In addition to designing logos, you can get more professional results by starting a contest -- often dozens of design teams will respond to a contest you launch, which allows you to choose from a large number of logo concepts.
Look is like a real designer, with intelligent AI helping you make some key choices throughout the process before generating stunning results. Built-in tools allow you to make changes in real-time and preview the latest changes.
Fiverr is currently the most popular freelance marketplace where anyone can buy and sell $5 services, so if you're not going to do it yourself, you can find a lot of logo design services offered by sellers here.
Fiverr Detailed Review
This is one of the best online Logo design tools and the most used platform to build really good designs. So if you want a decent Logo, you might want to spend a few minutes or more on this site.
LogoGarden is a free logo creation website that allows you to design original logos in a matter of minutes. Founded in 2011, this tool initially focused on providing hundreds of samples from the accounting industry to transportation. After years of development, they now have thousands of branding symbols and layout options that allow you to easily design logos to be applied on business cards, websites, T-shirts, coffee mugs, smartphones, and other products. Survey results show that over 1.8 million entrepreneurs have used Logo Garden to date.
LogotypeMaker is the best choice for startups and small businesses, helping you create your corporate Logo in less than a minute and then choose any randomly generated results on the page.
More focused on quality than quantity, Logoworks offers an easy-to-use online logo design platform that allows you to craft a satisfying logo.
Shopify, the world's best e-commerce website builder, also offers an online logo design feature that can help you create unique logos in seconds. You can use it completely for free, especially when creating a corporate logo with it.
How to create a Shopify online store
If you want to create a good logo in a minute or less, use the perfect online production tool GraphicSprings. It can help you design a good logo in a hurry and provide downloadable formats such as JPG, PNG, PDF, SVG, etc.
Logo Genie is a well-known creative tool that offers an easy-to-use interface that lets you effortlessly bring your design ideas to life. You can even customize the colors, orientation, and some gradients, and the final files come in a variety of formats, including JPG, PNG, PDF, EPS, and more.
How to Design a Logo: 30 Professional Tips
One of the biggest design misconceptions is that making a logo is easy. First of all, it's not just something as simple as a few colors, fancy fonts, and graphics put together, but an important part of a brand's visual identity.
Creating a logo requires critical thinking, creative input, and methodical planning. In short: you can't create a logo while swiping through your WeChat friends.
So how do you design an impressive logo?
We have compiled a combination of 30 effective rules and tips to harboring an interest, then read on and digest these guidelines and put them into practice.
1. Get inspired
Inspiration for creativity can come from anywhere.
When creating a logo, the most obvious inspiration source is a design-centric website, expanding your research to other creative sites or looking at your surroundings. Anything that makes you mad or happy is a potential source of a classic idea.
2. Know everything about Logo
An effective logo is unique, smart, visually appealing, and provides a specific message. No matter how complicated and time-consuming the design process, the end product must always be easy to understand and memorable.
3. Develop your own creative process
Each designer has his approach, and it will hardly be linear. However, most of them follow a general production process. This includes the following.
- Design Brief: Visit the customer and make sure you get all the information you need
- Research: learn more about industry knowledge, customer history, and the level of competition
- Reference: View design inspiration related to client needs and research current design trends
- Conceptualization: drawing and developing the Logo based on the given abstract and the research done
- Iteration: taking a moment to rest and let ideas mature after a quick design
- Demonstration: Select some design options to present to the client, get feedback and refine until the design is complete
4. set their price system
How much does this design cost?
Arguably this is one of the most common questions and difficult to answer because every client has different needs.
You need to learn business skills - especially if you are a freelancer. Designing a logo can involve several different factors, including the number of concepts to be presented, the number of revisions, and the depth of research required, to name a few.
The best way to handle this business is to draft a custom quote for each client, and in the process, you will learn how to bring business value to your own designs.
5. Learn from others
Learning from those top brands will give you insight into the entire branding process. In a way, this awareness can help you improve your own work.
6. research your audience
Designing a logo is more than just creating an appealing visual. Your main goal is to build a brand, so you also need to create a bridge between your company and your audience. That's why market research is important, and make sure you are clear on this information before you start the creative process.
7. Commitment to the brand
Before creating a logo sketch, take some time to learn about the client: who they are, what they do, how they work, and what their target market is. Study their previous version of the Logo (if any) and consider the upgrades needed to represent the brand fully. Then, list the key points and considerations about the client's needs before proceeding with the design.
8. Save all sketches
It is common practice for designers to provide a few sketches for individual projects, and even if you can identify sketches that need to be developed early on, don't discard other versions as they may be a valuable resource in the future. Just because sketches don't work for one client doesn't mean another doesn't like them. You can revisit them whenever a new project requires seeds of inspiration.
9. Online Research
If you are struggling with an idea or concept, look up keywords related to your brand online or search for visual inspiration images.
10. create mind maps
This tool helps to filter the ideas in your mind. Mix various images and concepts, use keyword alternatives, and accumulate various inspirations through different sources. Put them on a giant mind map and see how they can work together.
11. Demand Segmentation
This relates to the tips above, first make mind maps that relate to your project and evaluate what makes them useful. After that, break it down step by step until you have designed a unique piece.
12. Stopping clichés
Every two years or so, a whole new design fad enters the field, and you can draw on some of those styles -- but if the new idea is just a throwback to an old-style, don't chase the trend.
13. Make the design flexible and versatile
Creating a versatile Logo goes a long way in ensuring its longevity. If it looks good on a poster but terrible on a novelty item, that may limit its popularity. Versatility plays a huge role in your choice of design elements (colors, fonts, layout, etc.).
14. Using the grid to produce timeless designs
When it comes to design (especially using traditional techniques), it's all about the grid.
15. Use of pens and paper
Even with the easy-to-use sketching programs already available on the Internet, sketching with pen and paper is still the best way to implement ideas. If your sketching skills are poor, that's okay. As long as they convey your ideas correctly, you'll be on the right track.
16. Build the carrier
After sketching out your ideas, move on to more technical designs. Adobe Illustrator is your best friend in this process, as it allows you to retool the design without sacrificing quality.
17. Carefully decide your font
Print fonts are a key element in creating an effective logo, and there are generally two main options: create a custom font or use a preset one. If you plan to create your own fonts, it's best not to get too trendy.
18. Stay away from gimmicky fonts
Avoid gimmicky fonts to give your Logo a shiny allure. Most fancy fonts look too polished or weak. If your goal is a professional and unique look, avoid this typeface at all costs.
19. Use up to two fonts
Of course, there are exceptions to this rule. However, as a very common principle, if you want your design to be unique, sharp, and clean, it is wise to use only two fonts.
20. Tell a story
Every design has a story to tell, and logos are no exception. If you only see the Logo as a structure of lines and text, it fails to convey the meaning behind it. Ideally, a strong logo has two stories: one that is obvious and another that is hidden deep within.
21. Consider the blank area around the Logo
Most brands need an exclusion zone, a space that protects the integrity of the Logo. When designing, consider how the exclusion zone should be used.
22. Design an active Logo
If you want to promote logo activity, then consider adding some motion. This motion is less about animation and more about the design components' size, position, and rotation. For example, when a fish is caught in a jump, it will appear in the motion scene. Also, you have to consider the direction of the expected movement.
23. Consider colors and shades
Whether you use black, white, or color, an effective Logo displays well.
24. Keeping up with trends
Paying attention to current design trends doesn't mean you have to follow them. Sometimes you have to break some rules to expand your design options -- or even start a whole new trend.
25. always practicing
If you can't remember any of the tips presented above, then follow and enforce this rule.
26. underestimate the importance of the right color scheme
Color constitutes the essence of any visual art. Too often, designers overlook the value of precise use of color, which can be caused by misunderstanding the meaning of simplicity and involving only white.
27. fall into the trap of magnificent creation
Innovation is an amazing thing, and most of the time, you have to try to solve problems and come up with killer ideas for your designs. However, all things have inherent rules and constraints, and you may have a myriad of innovative ideas, but practical use is not the case. Excessive experimentation can produce a cute logo, or it can lead to an unrecognizable brand itself.
28. low estimate custom printing fonts
When it comes to logo design, your fonts must stand out. Custom hand-drawn fonts are more effective than most of the flashy fonts available online, plus custom fonts are more easily recognizable.
If your design looks the same as what's already there, it won't stand out. You need to design a somewhat unfamiliar logo but still relevant, and it should evoke a thought: a story, a feeling, or an action.
30. make sure your design is unparalleled
Despite being confident in your abilities, placing yourself in the best category may hinder your growth. The final design should be as good as your previous best, and if you keep this in mind, you will become a much better designer.
How to design a great logo
Great logo design requires a combination of sophisticated skills, creative theory, and clever application. Any professional designer can create a logo suitable for a specific purpose, but it takes a lot of time to master all aspects of this art truly.
Of course, logo design is only a small part of branding, but it is still a core component of most branding programs. We've listed some professional logo design tips that can help you improve your branding efforts - from the research phase, through the various aspects of logo design, and finally, the Logo application.
- Know your competitors
Before you start developing a logo design concept, make sure you thoroughly research your target market, and your client should be able to provide some information about the competition.
Comparing all logos from all competitors, this study may very well reveal some deep-rooted branding norms, and sometimes they can help you through the design process.
But remember, many of the world's most recognizable logo designs stand out because they eschew trends and think differently.
In the 1980s, Apple's Logo looked like a hot knife through butter and has since grown to become one of the world's most valuable brands.
- Ask the right questions.
The strategy is becoming an increasingly important part of the branding process, and what this means in practice specifically often depends on the size of the project, but it all starts with asking the right questions.
Michael Johnson's book Branding: In Five and a Half Steps is dedicated to the process of creating a banking business and covers a variety of complex challenges where the details of developing a brand strategy go far beyond what we can imagine.
Among other things, Johnson makes the following points as a starting point for the brand.
Why are we here?
What do we do, and how do we do it?
What makes us different?
Who are we here for?
What do we value most?
What is our personality?
- Respect the brand's heritage
The widely popular trend is the so-called retro brand movement being kicked off by the highly acclaimed Co-op, a newly designed brand that has revitalized its original 1960s trademark and won the coveted Brand Impact Award in 2016.
While we should be wary of the retro design trend, if there is a real heritage and untapped potential in the Logo, don't bury it and please consider bringing it to the forefront.
It is crucial to put oneself aside rather than abandon others' creation because doing so considers revolution and evolution.
- Remember: Logo is only part of the brand.
People now interact with brands through various touchpoints, but the Logo is not always their first contact point.
Keep this in mind when designing your Logo: stay flexible and consider how the Logo interacts with the rest of the brand experience, from packaging to tone of voice.
Choosing the right typeface is a critical part of the logo design process -- in fact, many of the world's most recognizable brands are text logos, relying entirely on typography to convey their message.
- Choose your font carefully.
Sans serif fonts have dominated logo design in recent years, often closely associated with the minimalist movement.
In 2015, Google adopted a friendlier, more modern sans-serif font for its new Logo, but don't let trends cloud your judgment: serif fonts are still the right choice for the latest projects, especially if you need a stylish luxury or traditional professional feel, so be sure to take the time to research your options.
As part of a significant brand restructuring, Google abandoned its distinctive serif logo after 16 years in favor of a clean, modern sans serif font.
- Adjustments and improvements to add personality
If you use an existing typeface in your Logo, especially an almost ubiquitous one, there is usually more pressure to develop and enhance the brand's personality at other touchpoints, such as images, color palette, and tone of voice, etc.
Skilled tracking and word spacing adjustments are essential when setting up a simple Logo in an existing font.
A wide atmosphere allows for sophistication and authority, while tight and careful word spacing can help lock individual letters as separate units.
- fully customized type
Sometimes a hand-drawn typeface may be more appropriate for a brand, and Coca-Cola is probably the most iconic example that has gradually evolved over more than a century.
Compared to its fierce rival Pepsi (which has undergone at least seven significant changes), it sports the same Logo as its market leader in the late 19th century. If Coca-Cola had abandoned the standard scribbled version because of Pepsi's sans-serif font from the 1960s, there might have been an uproar.
The point is simple: getting a truly unique type of customization is the equivalent of buying yourself the powerful visibility of a truly long-lived brand.
With only a relatively subtle tweak over more than a century, the Coca-Cola logo has stood the test of time.
- Explore serendipitous letter combinations
Letter combinations don't have to be restricted to wedding invitations, and if given the right treatment, then the initials of a company name can form a simple but effective logo for a brand.
This is particularly true in the fashion world, with Coco Chanel's chain of C's and Yves St Laurent's dollar sign style snap locks being prominent examples.
- Master the entire font
If the client can afford it, you can work with a professional custom design agency such as Dalton Maag or Fontsmith to develop a complete line of branded fonts.
These two agencies have worked on brands such as Nokia, Lush, and ITV.
Fonts like Univers, Arial, or Helvetica are more masculine, mechanical, and engineered than Frutiger -- a humanist sans serif typeface in a more open, warm, friendly tone. Serif fonts, on the other hand, can look dated or bookish.
The award-winning ITV logo has been expanded to a font widely adopted by this brand to ensure a consistent color palette across all channels and applications.
Some of the world's most iconic brands are still easily recognizable when the company name is removed, and they have taken ownership of a specific shape without even needing to fully design the Logo into a form associated with their brand subconscious.
- back to the original
For the best logo designs, there are a few golden rules that they always follow. First, and perhaps most importantly: simplicity.
Consider your concept, but don't over-implement it or label it purely for that purpose. You want to have both ease of recognition and versatility in scale and application.
An excellent way to test the simplicity of a concept is to keep subtracting elements until it reaches its most basic form, which may seem harsh. If you quickly describe it out by a few rough strokes, is it still recognizable? What are its most unique defining characteristics? Generally speaking, the simpler the logo design, the easier it is to remember.
- Mastering the grid and structure
Whether using an online platform or on their website, design agencies can publicly post versions of their sketches.
Typically, these tasks include designing the composition's technical aspects, revealing and describing the raster that makes up its style, and defining the shape's specific curves and angles.
Such a project would be an invaluable reference to provide useful information for your work and help develop abstract design principles, such as the active state the golden ratio is in in the application.
According to this chart, Twitter's new icons are built around a series of interconnected circles, and all conform to the golden ratio of 1:1.618.
- Use of negative space
Intelligent use of your Logo's negative space can make people smile and use your intelligence to help with brand recognition.
Creative and appropriate use of negative space can also include redundant meaning in a logo design, thus reinforcing the theory that simplification by subtraction can produce a more memorable brand identity.
Even the most subtle use of negative space is beneficial. It only takes a fraction of a second to turn six rainbow-colored droplets into a peacock for NBC.
- Use wit and humor
Negative space is just one way of raising awareness and smiling. The late, great Alan Fletcher was one of the pioneers in using simple wisdom in graphic design, and this approach is particularly applicable to logo design.
If you're passionate about introducing the wit and charm in your work, then the top people from around the world are inspirational role models for you.
The Amazon logo looks simple, but it contains a lot: the arrow not only suggests a smile of customer satisfaction but also points out the journey from A to Z.
The psychology of color is very appealing and plays a pivotal role in establishing brand associations.
- Understanding the color wheel
At the heart of color, the theory is the color wheel, the basic tool for combining colors in different ways, initially outlined by Sir Isaac Newton (Isaac Newton) in 1666.
Here, the primary colors are red, yellow, and blue; the three secondary colors (green, orange, and purple) are created by mixing two primary colors; and finally, the six tertiary colors are created by mixing the primary and secondary colors.
- Careful management of color schemes
Many colors need to be carefully managed to be successful in logo design, and colors should often not be used in equal amounts.
If you overuse complementary colors, then the colors may be too intense; for example, they may look mild and pleasing but lack contrast -- you should choose the primary color and use other colors as support.
BP's redesigned Logo showcases its green ambitions, but one thing is for sure: it's a great example of a color scheme.
- using color to control emotions
The palette you choose can make or break a logo design, partly for simple aesthetic reasons, but also perhaps because of the psychological connection of color.
On a superficial level, the color red and yellow's warmer side is uplifting and energetic, while blue and green exude a calmer atmosphere and feel more reserved.
This is especially important from a branding perspective, as it relates to how consumers feel psychologically when they see it, and it also helps to stand out in the marketplace.
On the warm side, it brings joy and happiness.
- Study color trends in specific areas
A brand with one color in its field can provide a huge competitive advantage, enabling instant recognition - in some cases without even a logo or without the need to mention the name.
Of course, having a complete color is not easy.
It goes beyond logo design: all branding elements and advertising need to be skillfully planned and executed.
To achieve a color-based standout in a given area, the first step needs to be understanding. For example, the current trends are blue, commonly used in the financial industry, while environmental organizations often use green, and sometimes it pays to avoid the obvious.
Sometimes the owner of a specific color becomes a legal issue, such as Cadbury's battle with Nestle to protect its use of the distinctive purple color.
- Don't forget the black and white.
After all the talk about color, it's easy to forget that some of the world's most iconic logos are purely monochromatic and make substantial use of this palette's stark contrasts.
Of course, even if your primary logo design has a glossy color effect, it still needs to be displayed in black and white for different scenarios.
If you convey meaning through color, you need to consider how to convey that meaning when removing color.
Sometimes, this may mean that you need to change the contrast between different elements to convey meaning in a monochromatic color palette still.
Designed by Italian artist Francesco Saroglia, the Woolmark logo is a triumph of monochrome logos and has been hailed as one of the most excellent logos of all time.
Logos don't exist in isolation: they need to be applied. Once you've perfected your logo design, the final stage is to make it part of a broader branding plan.
- always seek a second opinion
Don't underestimate the value of a second (or third) pair of eyes to identify what you may have missed during the design phase. Once you have completed your logo design, take the time to check if it contains unforeseen cultural misunderstandings, innuendoes, unfortunate shapes, or hidden words and meanings.
Many design studios advocate fixing the work process on the wall for constant mutual review. If you are an independent freelancer, then try to find some trusted peers to follow your work.
Logo of the Brazilian Institute of Oriental Studies (Instituto de Estudios Orientales).
- Handling public criticism
Over the past few years, social media has become increasingly popular, and everyone has developed some of their own opinions about design.
An excellent branding program is more than just a logo design. When a newly developed project is posted as an image on some of the most active public platforms, it is often the first and possibly the only visual that is directly available to the public.
The only question is, which side are you going to pick?
Let me know in the comments.