Most Effective Ways to Sell Ad Space on Your WordPress Website


Most Effective Ways to Sell Ad Space on Your WordPress Website
Most Effective Ways to Sell Ad Space on Your WordPress Website

Selling ads on your blog (or website) is one of the most common ways to make money online, and in this post we'll show you how to sell ads in your WordPress blog and what monetization options are available.

First, you need to make sure you are using the right blogging platform. There are two types of WordPress blogs: one is the fully hosted blogging service WordPress.com and the other is called self-hosted WordPress.org. The former has its own advertising program and allows third-party advertising only with the purchase of a business plan, while as for the latter, you can directly place ads on the self-hosted WordPress.org website.

  1. WordPress.org vs.

If you don't have a WordPress site yet, follow this guide and you'll be up and running in no time.

Types of ads you can sell on your WordPress blog

You can sell a variety of different types of ads on your WordPress blog, some of which may be better than others depending on the site's theme, audience group, overall number of visitors, and other factors. In addition, you can choose to display several different ad types in order to create a more effective monetization strategy.

1. per click billing (CPC)

On most websites, pay-per-click advertising is the most common type of advertising, where ads are sold on a per-click basis, meaning that you are only eligible to get paid if a user clicks on the ad. The reason this ad type is so successful is that it works very well for both advertisers and publishers: advertisers get traffic to their site, which is used to generate leads and increase sales, and publishers can earn money by sending traffic.

Advertising programs such as Google AdSense make it easy to sell CPC ads on your website. Once you sign up and go through the AdSense program, your website is open to Google's vast network of advertisers. The downside is that click-through rates can be low if traffic is low or if your ads are not placed in key positions.

  1. How to add Google AdSense in WordPress

2. billing per thousand displays (CPM)

Per thousand display billing (CPM) is advertising that sells based on the number of displays, which means that you can display ads on your website and get paid regardless of whether the user generates a click.

Typically, CPM ads do not generate the same revenue as using CPC ads only, but they can be an important source of revenue if you have a high traffic website and do not want to place ads near blog content.

It is worth noting that advertisers are particularly keen to buy CPM ads on websites that have a high reputation among their target audience.

3. Fixed Fee

Fixed fee advertising is well understood, you can sell ad space on your website for a specific period of time and price it based on average traffic. This type provides advertisers with more displays and clicks and allows site owners to know exactly how much revenue they can expect to earn.

Advertisers usually buy targeted ads on sites with high traffic, and you can create a dedicated ad placement page and use it to sell ad space. Alternatively, you can join an advertising platform like BuySellAds.

4. affiliate advertising

Affiliate advertising can also be referred to as action-based advertising. Basically, you send traffic to the advertiser's website, but you only get paid when the user completes a specified action. These actions may be similar to buying a product, downloading software, creating an account, submitting an email, etc.

The affiliate program provides you with a unique link with a reference ID, and then, you can add this link in your headline, graphic or article. The great thing about affiliate advertising is that you get paid far more than other ad types.

There are many advertising affiliates to choose from and each product, service and membership program has specific terms and commission rates. For example, Kinsta's affiliate program allows you to earn money by sending new signups, and your commission will depend on the amount of money a user spends in the first month, with a minimum of $50. In addition, you can easily manage all your affiliate links using ThirstyAffiliates, and there are plenty of tools and plugins to help you promote affiliate marketing.

  1. The Ultimate Guide to Affiliate Marketing

Placement of banner ads on the website

After reviewing the different ad types mentioned above, if you are still unsure which one is best for you, don't worry, most website owners use multiple ad types and then prioritize them based on potential revenue.

Once you have chosen a profitable strategy, you can start adding banner ads to your website. For WordPress, there are some very good ad management plugins, we highly recommend you to use AdSanity, one of the best options for beginners, powerful and flexible, it allows you to make any type of ads, including self-hosted ads, native ads, Google AdSense and more.

Affiliate Marketing FAQ

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Conclusion

The only question is, which side are you going to pick?

Let me know in the comments.

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