How to Install Google Analytics in WordPress (Pro Ticks)


How to Install Google Analytics in WordPress (Pro Ticks)
How to Install Google Analytics in WordPress (Pro Ticks)

Want to install Google Analytics in WordPress? Understanding how your audience interacts with your website is critical to your success, and one of the best ways to do that is to look at traffic statistics, which is a powerful feature that Google Analytics offers you for free.

In this article, we will guide you step by step to install Google Analytics in your WordPress website. but first, we will explain why Analytics is so important and how it will help you grow your business; after that, we will show you how to sign up for an Analytics account and install it on After that, we'll show you how to sign up for an Analytics account and a few ways to install it on your WordPress site; and finally, we'll explain how to view your site's view and click reports.

Why install Google Analytics

Once you launch a blog, the primary goal is to get more traffic and visitors, and by presenting important statistical information, Google Analytics will help you make data-based decisions, as you can see.

  1. who visits your website

Google Analytics can display the audience's geographic location, browser, screen resolution, JavaScript support, Flash support, local language and other information.

This data is very useful and can be helpful in a variety of ways, and when making custom designs you can use them to ensure that the site is compatible with your audience. If the majority of users do not support Flash, then you should avoid adding Flash elements to your site; if the majority of users are using 1280 screen resolution, make sure the site design is compatible with that or a smaller resolution.

  1. what people are doing on your website

You can track where users are on the site, how long they stay on the site, and what the bounce rate (the percentage of people who exit the site on their first visit) is.

With the help of this information, you can manage to reduce the bounce rate and increase the overall number of views. In addition, you can find the most popular articles, pages that are not working well, and what content users are looking for.

  1. when people visit your website

You can choose the best time to publish your articles by looking at the most popular time zones on your website during the 24 hours of the day. If this time zone is not compatible with your time zone, then you can set the article to automatically publish at a specific time.

  1. how people find your website

You can see where users are coming from, such as search engines, direct visits, referral links to another site.

Google Analytics will also show you the percentage of visitors from each source and give you a breakdown of each category. In the case of the search engine category, it will also show you which search engines bring you the most visitors, including Google, Yahoo, Bing, Baidu, and more.

The referral source segmentation tells you which sites you need to use most. If the primary referral source is Facebook, then you need to publish Facebook-specific content to make Facebook visitors feel special; if it is primarily an external site, you may want to consider a partnership with it.

  1. how people interact with your content

You will see how users interact with the content on the site and which links on the site they click on. You can run A/B tests by creating content experiments in Google Analytics to see which methods best achieve specific goals.

By looking at user interactivity, you can approach content around the user; by looking at the answers to the above questions, you can focus on the most appropriate strategy and avoid wasting time with multiple attempts. In short, eliminating guesswork and focusing on the statistics that matter will help allow you to make data-driven decisions.

Sign up for a Google Analytics account

Google Analytics is completely free, you just need a Google or Gmail account to sign up, the whole process is very simple, please follow the steps below step by step.

First, please visit the Google Analytics website and the system will ask you to sign in with your Google account. If you already have a Google or Gmail account, you will be able to use it and sign in directly, otherwise, you will need to create a new account at

After signing in with your Gmail account, your Google Analytics will be activated, and then an account will be added as shown in the image below. This account will be used internally, so you can use any name similar to yours or your company's.

After a series of steps, your account, website, and media have all been added, then under the Media Resources item find the tracking code at

After opening the page, you will see the detailed tracking code.

Next, copy and save this code and prepare it for installation into your WordPress site.

Install Google Analytics in WordPress

There are many different ways to set up Google Analytics in WordPress, and we will show you the two most common ones, the first of which is the simplest, most scalable, and most powerful.

  1. using the MonsterInsights plugin

MonsterInsights is the most popular Google Analytics plugin and currently has more than 2 million websites in use, including Bloomberg, PlayStation, Zillow and some other well-known brands.

This is the easiest and most effective way to add Google Analytics to WordPress and works for all beginners and professionals.MonsterInsights is available as a free version and as a paid premium plugin.In this tutorial, we will use the free version and if more advanced features are needed, such as eCommerce tracking ad tracking, author tracking, etc., then the premium version can be used, but they all have the same setup process.

The first thing you need to do is install and activate the MonsterInsights plugin (this post shows you how to install the plugin), then you will see a new Insights menu item in your WordPress dashboard, click on it to launch the MonsterInsights setup wizard.

First, you will be asked to select the category of your website: Business Website, Blog Post, Online Store. Select one of them, then click the Save and Continue button, and on the next page, click the Connect MonsterInsights button.

This will bring up a floating window that will direct you to the Google account you need to sign in to, or select an account if you are already signed in.

Next, allow MonsterInsights to access your Google Analytics account.

Click the Allow button to continue. The last step is to select the profile to be tracked, where you need to select your own website and click on the Complete Connection button to complete the connection process.

MonsterInsights will now start installing Google Analytics on your website, after which you will be asked to select the recommended settings for your website.

The default settings apply to most websites, if you are using the Affiliate Links plugin, you will need to add the path used to hide affiliate links so that you can track clicks on affiliate links in Google Analytics. Click the Save and continue button to save the settings. Next, MonsterInsights will display the paid add-ons, which can only be accessed by upgrading to the premium version, you just need to continue clicking Save and continue to skip this step.

After that, the system will ask you to install WPForms plugin, which is the best contact form plugin, and you can choose to install it or just skip it.

This is all you need to successfully install and set up Google Analytics on your WordPress website, please keep in mind that you may need to wait for a period of time to see the detailed statistics. The great thing about MonsterInsights is that you can view Google Analytics reports directly from within your WordPress dashboard. Simply visit the Insights → Reports menu at.

  1. Use Insert Headers and Footers plugin

This method isn't as good because you can't do advanced tracking configuration and you can't view Google Analytics statistics in the WordPress dashboard.

First, you need to install and activate the Insert Headers and Footers plugin, then visit the menu Tools → Head & Footer Code, where you need to paste the Google Analytics code copied in the above step.

Don't forget to click the Save Changes button to store your settings. Now, you have successfully installed Google Analytics on your website.

View Analysis Report

Google Analytics can show you valuable data collected from statistical information, which you can view by visiting the Google Analytics Info Center at

You will see the built-in analytics report in the left sidebar, each section contains different tabs, click on a tab to expand it to show more information.

  1. Real-time: a real-time display of the current traffic on the site.
  2. Audience groups: to help you better understand your users.
  3. Traffic acquisition: exploring the sources of users.
  4. Behaviour: summarizes the behaviour of users once they arrive at the site.
  5. Transformation: Show your results in achieving your business goals.

Leverage Google Analytics

Google Analytics is a powerful statistical analysis tool with many great features, some of which are obvious and easy to use, and others that require additional settings to take full advantage of.

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Conclusion

The only question is, which side are you going to pick?

Let me know in the comments.

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