How to Creating High Converting Landing Pages (Definitive Guide)

How to Creating High Converting Landing Pages (Definitive Guide)
How to Creating High Converting Landing Pages (Definitive Guide)

Sometimes, all you need to get huge revenue is just a high converting target page.

Here is good proof that Conversion Rate Experts generated $1 million in sales for Moz (an SEO tool) through a single landing page, enticing call-to-action phrases and a few emails.

Even if you are not generating such revenue, high converting landing pages can ensure the success of your online business. In this guide, we'll dive into some of the elements that go into a successful landing page and show how to create landing pages that have a high conversion rate.

This guide will cover the following.

  1. 1. Understanding landing pages
  2. 2. Conduct market research
  3. 3. design your landing page
  4. 4. Using color psychology
  5. 5. How to improve the conversion rate of landing pages
  6. Understanding landing pages

Marketers spend a lot of time driving traffic to their websites and blogs, hoping that their target audience will join the established process as expected. However, if these landing pages are not engaging enough, they will not attract prospects into your sales funnel and will not convert them into eventual value customers.

That's why landing pages are so important. A great landing page is more than just a combination of images, text and call-to-action phrases.

An effective landing page is usually a standalone page and has one purpose: to guide your target audience to take action in accordance with your instructions. In order to get higher marketing conversions, you have to make the landing page provide a positive user experience.

Landing pages should exist separately from your website and are designed to receive traffic from specific ad campaigns. This separation makes it possible to focus on one goal and makes analysis, reporting and testing a much simpler task.

You can use landing pages for almost any purpose: to get emails, to sell products, to make announcements, to offer discounts, or to invite people to seminars, etc. However, all of these purposes should be associated with appropriate call-to-action phrases, as shown in the following example.

Why do I need a landing page?

Every business or individual has a specific reason for doing so, but in short: a landing page can help achieve a specific goal, whether it's building a brand, growing an email list, or making a profit, and it can facilitate the quick execution of that process.

By using specific landing pages for your marketing campaign, you can gain some major advantages for your online business.

1. Promote positive first impressions

The results of a study on eye-tracking show that users' eyes typically form an impression of your website in 2.6 seconds. In fact, that time may be even shorter, with Ion Interactive (a company that helps implement online marketing strategies) saying that people form impressions in as little as 0.05 seconds.

In other words, visitors don't stay on your site for very long, so first impressions are very important. Landing pages can help you attract potential customers so that they will pay special attention to you and eventually convert.

Help Scout's page is a good example of a page without any superfluous elements that easily excite the visitor's interest:.

2. Using the element of trust

Did you know that images, forms and videos can engage visitors and emotionally convince them to take action?

This is because 40% of people respond better to visual information than to text.

Not only landing pages, but any other pages on your website should use well-designed visual elements that not only lead to a better user experience, but also make them trust you from the inside.

3. Increase conversion rate

A well-designed landing page is more likely to get leads than a typical blog or website.

That's because your blog may be focused on highlighting popular posts, collecting email subscribers, and recommending affiliate marketing products, but landing pages have one purpose. Some landing pages even remove the navigation menu in order to reduce distractions, such as this landing page from Paid To Exist, which aims to offer visitors a new way of life:.

In order to create a high converting target page, you can refer to the following points of information.

1. text-only landing pages

Many online marketers prefer to use primarily text-based content for landing pages that do not contain videos or large images, only a few images used to attract visual information. Since page load time affects Google rankings, text-based landing pages have a huge advantage: the pages render faster than most competitors.

Text-based landing pages can quickly present the content promised by the headline, Copyblogger being a prime example of.

Copyblogger uses call-to-action buttons rather than text links to make them obvious and yet attractive.

2. landing page with video

Recent research findings show that 30% of all online activity is watching videos.

Video is an imaginative and vivid visual element that helps visitors understand your product or service more visually, so you should carefully consider whether to add it to your page, as many successful Internet marketers do all the time.

The use of video on landing pages provides the following benefits.

  1. Increasing the length of views: a valuable video easily attracts viewers and they stay on the page longer.
  2. Enhancing trust: videos can present a full range of your products and help to increase the trust of visitors.
  3. Meet customer preferences: Many people prefer to watch video over text, and if you can provide the content they want, it's easy to convert them.
  4. As part of the video, you need an engaging call-to-action phrase. In addition, videos can show potential customers how the product works, which is best if your product requires installation or configuration. The following is a good example.
  5. It is important to note that please keep the videos on landing pages short and useful, as PC visitors usually watch videos for less than 5 minutes, but in contrast, mobile users may watch them for more than 5 minutes.
  6. 3. long content vs. short content
  7. Should I use long or short content for landing pages?
  8. It depends on the circumstances. In the Internet marketing industry, it is very common to have long content landing pages, which is a good format when you want to showcase the benefits of your product or service. On the other hand, if you are just trying to get the visitor's email address, the page should be designed to be short so that they can perform the action as soon as possible.
  9. Quick Sprout is a typical example of a short content landing page.
  10. So, should you use short content or long content? Our opinion is to test both types and then you make your own decision. But the general guidelines are.
  11. Short content produces good results when your product is low risk and there is little to lose in terms of visitors.
  12. If your product makes high promises and visitors are likely to take greater risks, then long content should be used.
  13. The short answer is: the bigger the question, the longer the page. If you are selling a premium package for $1999, then surely you need to provide a good reason, otherwise it will be hard for someone to fill out a subscription form and spend money on your product.

How to judge a good or bad landing page?

It largely depends on the purpose it fulfills; if the landing page can easily solve the visitor's problem, it's good, and the opposite is bad. It's not just about the content, but also the placement of call-to-action buttons, page layout, color scheme, and ease of use of the navigation menu, among others.

  1. Conduct market research

Every good landing page starts with market research: gathering important information about your target market and customers, creating content with value, and providing the ideal customer experience. Market research is important, and if conditions are limited, you can do it on a shoestring budget.

Suppose you want to post something about project management, how do you know if the topic is popular or not? Just 3 steps.

1. Visit Google Trends

Open Google Trends, enter a keyword in the search box and click on the search icon at

2. study the trend of the past year

The chart above shows the steady demand for project management as a search term over the last year, which is a good reference factor and provides you with a good starting point.

3. Understanding the mindset of potential customers

One thing to keep in mind when conducting market research: what people say and what they do may not be consistent.

For example, if you investigate the problems some subscribers are currently experiencing, they may say they are struggling to generate traffic. In this case, they may not want an eBook or a piece of software to get a lot of visitors; instead, they're just looking for a one-on-one webinar.

In order to create high converting target pages, you have to know exactly what's on their minds. This is where landing page templates come in handy, and some of the best design tools have done extensive research and employ drag-and-drop actions to help you achieve higher conversion rates.

As an online business owner, you should focus on repositioning your entire business around your customers and your landing pages must make them want your services, but this can be no small challenge. The following image provides information on the entire process.

This flow chart shows us the 5 steps that men go through before and after purchasing a product.

  1. I need to shop: This is the decision phase and is primarily driven by emotion. In other words, consumers may not necessarily need the product, but because of the user experience they may think they want it.
  2. Research and planning: consumers try to get more information, they use product comparison sheets, read product reviews, and get store information.
  3. Preparing to shop: where to buy? Where are the stores? What convenience does online shopping offer over offline shopping?
  4. Purchase: Once the issues of store location and convenience are resolved, consumers will further consider products with the best price and quality, and orders will be placed next.
  5. After purchase: Consumers care about their shopping experience, were these items shipped on time? Is the packaging intact?
  6. Your target page must answer some of these questions, and if you can't do the design alone, then a tool like Instapage can help by addressing all of these questions in a clear and concise way.

Use of social media

With social media, you can initiate conversations with users without having to wait for them to find you through search engines. When you interact with your customers on social media, you can learn what they say about themselves, as well as their geographic location, interests, age distribution and other information.

Twitter is usually used for updates on the latest events, products and services, and Facebook is good for sharing your articles, online courses or upcoming products. In addition, you can use Quora (the largest question and answer platform) for market research by simply typing into the search box the keywords.

Next: Click on the View All link at

You will see all the answers to the questions that can help you find the direction of your landing page and how to create a follow-up subscription form:.

Understand the intent behind the keywords

In order to find out what users really want, you need to study the intent behind the keywords, and in this regard, long-tail keywords are even more informative. Using Google Keyword Planner to search Weight Lose, here are the relevant keywords and the average monthly search volume.

The first long-tail keyword How to lose weight has an average monthly search volume of 100,000 to 1,000,000 with a low level of competition, which means that there are fewer advertisers competing for this term. As a website owner, if you write an article based on this long-tail keyword, create a link to the page, and send some social traffic, it will likely improve rankings, but the conversion rate will not be very good.


Because you're not optimizing for the people who actually want to buy. Let's look at how the keyword intent in the above results can help you determine the best product for your landing page:.

  1. Diet plan weight loss: if you have a list of daily diets, it is easy to convert these users.
  2. How to lose belly fat: the user may be a novice and would like some guidance on how to lose belly fat.
  3. Low carb diet: these users go further in their diet plans and make more specific requests.
  4. How to lose weight fast (how to lose weight fast): users may be more eager to achieve results within a certain period of time.
  5. Don't use any hype or tricks in your content, stay genuine and provide valuable information so that you can convert visitors into eventual long-term customers.
  6. design your landing page

While useful content is king, page design affects the way content is perceived, so every element on a landing page is important. You can be creative, but don't leave out anything essential. A time-tested template will ensure that nothing goes wrong, and below we present some key elements.

1. Title

The headline is the first and most important element of the landing page, and a concise and clear headline helps boost conversion rates.

Blogs and news with compelling headlines get the most social media share, and the same applies to landing pages. For high-converting target pages, your headline must be unique, straightforward, create a sense of urgency, and address a specific issue, a good example of which is Pop Up Domination.

2. Subtitle

Sub headings are also important to provide more background information for the main headings and also to guide visitors to read all the content on the page, take a look at this example about Qualaroo.

3. Visual focus

The brain processes visual information faster than lengthy text content, so you need to add visual focus to your landing pages, such as photos, animations or videos, etc. OkDork is well designed in this regard.

4. Customer referrals (optional)

You can also add real customer testimonials to the landing page, which can help boost sales. However, they should only be used after receiving positive testimonials, and this step is not necessary if your business is just launching. The following image shows SiteGround's customer testimonials, at the bottom of the page.

5. Core Strengths

Engage visitors and motivate them to take action by highlighting your core strengths on targeted pages, such as Payoneer's landing page at

6. Calling words

To successfully convert visitors into end customers, you need a clear, concise, easy-to-click call-to-action phrase, which is usually done with a button (rather than a link) because brightly colored buttons are easy to notice.

Landing page design tools

You can use a variety of tools to design your landing pages, most of them are very similar, but some stand out from the crowd. instapage is still the best option we recommend, and all the top design tools are listed below.

  1. Instapage: this is the best and easiest to use design tool, offering over 200 out-of-the-box landing page templates.
  2. Unbounce: an equally excellent tool, offering 150 templates, slightly less functional than Instapage.
  3. GetResponse: primarily an integrated marketing suite, of which landing page design is a feature.
  4. HubSpot: also a marketing suite, offering blogging and content creation tools.
  5. Landingi: powerful landing page solution, but the editor is more difficult to use.
  6. The best landing page design tools recommended
  7. After deciding which tool to use, there are a few more things to keep in mind.
  8. Clear user interface and experience: for the landing page to have the desired effect, make sure the interface is clear and you must carefully design each element to appeal to the end user.
  9. Responsive design: most consumers use mobile devices to shop online, which means your pages must be suitable for mobile access.
  10. Easy to use navigation menu: External navigation on landing pages is not usually recommended, but if you decide to do it, make sure it is simple enough.
  11. Using color psychology

The right colors will improve landing page conversions. Color psychology tells us that you will feel anxious in a room of yellow and blue. This principle also applies to the online world. In a study called The Impact of Color on Marketing, it was found that up to 90% of consumers make decisions about products based on color.

The following are some key areas to consider.

1. Background color

If the background is the wrong color, then the landing page will be hard to convert. When using a solid color background on a page, make sure it does not interfere with the text. vultr is a good example of using a blue background that focuses attention on the text and animation:.

Milani Cosmetics uses a black background and light-colored text, effectively blending text and image into one.

In addition, you can also adopt a minimalist design by simply setting the background to white, as Google has done by

2. Link color

In fact, there is no one specific link color that increases conversions. Our theme color is red, so we set our links to red as well, but most of the sites use blue for their links.

Feel free to get creative with your landing page and see which color works best visually, or perform an A/B test to see which color has the highest click-through rate for your links.

3. Calling words

Call-to-action colors can inspire or deter people from taking action, so when making your selections, consider what each color represents and how they are perceived by consumers.

Pink, for example, is a symbol of love, and brands often use this color to target women. Orange, on the other hand, exudes warmth and happiness, and Mingle2 uses this color to send a subtle message that.

If you are not targeting women and are not in the dating industry, should you still use pink or orange? The answer is yes, for example Insightly's homepage at

Blue is the color of trust and peace, and if you sell digital goods such as software, plugins, themes and e-books, it will help build trust and loyalty among your customers. To reassure users, some online payment merchants use blue as a call-to-action phrase button, the most typical like, PayPal.

Finally, you must pay attention to the mobile access experience of the page; if users find that the buttons and prices overlap, then they obviously won't stay.

  1. How to improve the conversion rate of landing pages

There are some simple ways to optimize text and call-to-action buttons in order to produce the best results. People have short attention spans, and to engage them, you want to make sure the landing page is concise enough.

You can take the following steps to achieve this.

  1. Use compelling headlines to articulate the benefits available to people.
  2. List 3 to 5 core benefits and points of use.
  3. Adding a simple visual focus.
  4. Ensure that the call-to-action button blends perfectly with the page background.
  5. Note: You can use both call-to-action buttons and text links on your landing pages, please place the text links below the buttons, e.g. BlueHost's homepage at
  6. Modifying the wording on call-to-action buttons can improve conversion rates, and, free doesn't apply to all products, Wedbuddy is a good example.
  7. Wedbuddy's previous homepage looked like this.
  8. After some minor tweaks, trial enrollment increased by 73% and this is what they look like now (only the text at the bottom has been modified).


The landing page is always valid, but the rules are not set in stone.

The best way to do this is to test different page designs and call-to-action buttons and see which pairing works best for your business.

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